A Quote by Clayton M. Christensen

The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.

Clayton M. Christensen

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Basic Blocked Core Idea Innovation Main Marketing Reasons Seems Unpredictable Why Wrong

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Clayton M. Christensen
American - Author
Born: April 6, 1952

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Peter Drucker

Business has only two basic functions - marketing and innovation.

Peter Drucker

One thing I've been doing at Baidu is running a workshop on the strategy of innovation. The idea is that innovation is not these random unpredictable acts of genius but that, instead, one can be very systematic in creating things that have never been created before.

Andrew Ng

The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.

Grant David McCracken

On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea.

Jim Rash

One of the main reasons that I love doing what I do is because it's unpredictable and I don't know what's coming next. When you're creating work, it's up to you whether it's an exciting experience or not.

KT Tunstall

There isn't a definite right and wrong anyway. Sometimes we do what seems wrong, but we have good reasons for doing it, so it's not wrong after all.

Carolyn Mackler

I'm a marketing guy at my core. If I wasn't doing music, I would still be introducing ideas on how I like branding and marketing.

Saint Jhn

At the core, Philips is an innovation company. And for innovation to work, you need to look for the unmet needs.

Frans van Houten

Most people have a sense that things have gone terribly wrong. It's not just some giveaways to the rich and the rigging of regulatory rules. It's something fundamental. The very idea of America is being stolen, and people are sensing that with a tremor within their hearts. They are taking away this core notion of the common good, this idea that we are all in it together. They are diverting America from our historic striving towards egalitarianism, which is why America exists. It's the thing that makes us unique in history. That's what people are sensing. We are going down the wrong path.

Jim Hightower

I believe in innovation and that the way you get innovation is you fund research and you learn the basic facts.

Bill Gates

I went to school for marketing and advertising, so I have a special interest in good and funny commercials and why they work and why they're funny - which is one of the reasons I, like many people, like watching the Super Bowl, besides the game.

Kevin Nealon

Science, innovation, safety and affordability. Who could oppose United States food policy based on these core principles? Unfortunately, this idea has become unnecessarily controversial in agriculture.

Mike Pompeo

If you happen to read fairy tales, you will observe that one idea runs from one end of them to the other--the idea that peace and happiness can only exist on some condition. This idea, which is the core of ethics, is the core of the nursery-tales.

Gilbert K. Chesterton

The core idea that underlies all of our democratic states, the core political idea, is this idea that it's not that one person is the sovereign; it's that all of the people are sovereign.

Noah Feldman

People bullshit and fakeness are the main reasons why I like to be alone.

Megan Fox

A Quote by Clayton M. Christensen

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