A Quote by Clayton M. Christensen

A sustaining innovation makes better products that you can sell for better profits to your best customers.

Clayton M. Christensen

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Best Better Customers Innovation Makes Products Profits Sell Sustaining Your

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Clayton M. Christensen
American - Author
Born: April 6, 1952

Relative to the taxi industry, Uber is a sustaining innovation; that is, it makes customers' lives better. Uber targeted mainstream markets with a better service for existing customers, and it succeeded in serving them better than the incumbents.

Clayton M. Christensen

Profits are the driving force of the market economy. The greater the profits, the better the needs of the consumers are supplied... He who serves the public best, makes the highest profits.

Ludwig von Mises

Profits are the ultimate measure of how efficiently we provide customers with the best products for their needs. Profits are required to survive and grow.

Henry Ford II

Sustaining innovation is the lifeblood of any enterprise. It is the time when we capitalize upon, and recover from, all the disruptive change prior. Most of the operating profits in the world come from sustaining innovation. Much of the market capitalization gains, on the other hand, come from disruptive innovations.

Geoffrey Moore

Tech companies like to set stretch goals, like we'll try to be the best company for women and minorities, and we have to ask, "What does that really mean?" By setting a goal like that, it makes all of us pay attention to that idea and try to innovate around it, to understand the underpinnings. One piece is being transparent, saying "Hey, we have an issue, we're open to innovation on it." It's important for innovation to prove that more diversity makes better products.

Megan Smith

I know only a few ways to take market share and drive new revenue. I can engineer better products and services, I can build better relationships with my customers and deliver a higher level of service, or I can give my customers a lower price.

Mark V. Hurd

The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs and expectations.

Denise Morrison

The role of business is to provide products and services that make people's live better - while using fewer resources - and to act lawfully and with integrity. Businesses that do this through voluntary exchanges not only benefit through increased profits, they bring better and more competitively priced goods and services to market. This creates a win-win situation customers and companies alike.

Charles Koch

Big Pharma needs sick people to prosper. Patients, not healthy people, are their customers. If everybody was cured of a particular illness or disease, pharmaceutical companies would lose 100% of their profits on the products they sell for that ailment. What all this means is because modern medicine is so heavily intertwined with the financial profits culture, it’s a sickness industry more than it is a health industry.

James Morcan

Innovation usually arises from somebody taking a product already in production and making it better: better glass, better aluminum, a better chip. Innovation always starts with a product.

Vaclav Smil

Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.

Clayton Christensen

When the functionality of a product or service overshoots what customers can use, it changes the way companies have to compete. When the product isn't yet good enough, the way you compete is by making better products. In order to make better products, the architecture of the product has to be interdependent and proprietary in character.

Clayton Christensen

Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.

Steve Jobs

It's always great when you get a lot of people pushing themselves to do better, be better, invent better, better serve, better lead customers in new directions.

Steve Ballmer

The goal is just to try to get better and better, and the only way that makes sense to do that is to work with the best people. Surround yourself with the best artists and learn from them, and try to sink your teeth into the best material possible.

Jon Bernthal

Things get better when Joy hears about a televised way to sell products and makes a connection with QVC. She convinces an executive there, played by Bradley Cooper, to let her appear as herself.

Kenneth Turan

A Quote by Clayton M. Christensen

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