A Quote by Clayton M. Christensen
When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate.
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Only in situations where competition is illegal will competition not act naturally to bring the best product at the lowest price to the consumer.
The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.
When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.
And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.
Founding a company is hard. Most of it isn't smooth. You'll have to make very hard decisions. You have to fire a few people. Therefore, if you don't believe in your mission, giving up is easy. The majority of founders give up. But the best founders don't give up.
Building a product is easy. But building the company that builds the product is hard.
If a company is not a monopoly, then the law assumes market competition can restrain the company's actions. No problem. If a monopoly exists, but the monopoly does not engage in acts designed to destroy competition, then we can assume that it earned and is keeping its monopoly the pro-consumer way: by out-innovating its competitors.
Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.
Before going home with a guy, give him a blow job. Guys are always more relaxed after a blow job.
The thing about HD-DVD that is attractive to Microsoft is that it's very pro-consumer in letting you copy all movies up onto the hard disk.
I got a job working at a publishing company, Balmur Music, which was a company that Anne Murray was a co-owner in, as a tape copy guy. Eventually, I got fired from that job.
Gonna be a twister to blow everything down That ain't got the faith to stand its ground Blow away the dreams that tear you apart Blow away the dreams that break your heart Blow away the lies that leave you nothing but lost and brokenhearted.
Vision is easy. It's so easy to just point to the bleachers and say I'm going to hit one over there. What's hard is saying, OK, how do I do that? What are the specific programs, what are the commitments, what are the resources, what are the processes we need in play to go implement the vision, turn it into a working model that people follow every day in the enterprise. That's hard work.
The person who figures out how to harness the collective genius of his or her organization is going to blow the competition away.
Medical tourism can be considered a kind of import: instead of the product coming to the consumer, as it does with cars or sneakers, the consumer is going to the product.
People should have values, so by extension, a company should. And one of the things you do is give back. So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation.
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