A Quote by Clement Greenberg

Kitsch is Mechanical and operates by formulas. — © Clement Greenberg
Kitsch is Mechanical and operates by formulas.
I distrust all dead and mechanical formulas for expressing anything connected with human affairs and human personalities. Putting human affairs in exact formulas shows in itself a lack of the sense of humor and therefore a lack of wisdom.
Divide in yourself the mechanical from the conscious, see how little there is of the conscious, how seldom it works, and how strong is the mechanical - mechanical attitudes, mechanical intentions, mechanical thoughts, mechanical desires.
Most people don't live aware lives. They live mechanical lives, mechanical thoughts - generally somebody else's - mechanical emotions, mechanical actions, mechanical reactions.
The techniques of kitsch, which are based on imitation, are rational and operate according to formulas; the remain rational even when their result has a highly irrational, even crazy, quality.
Many things are mechanical and should remain mechanical. But mechanical thoughts, mechanical feelings—that is what has to be studied and can and should be changed. Mechanical thinking is not worth a penny. You can think about many things mechanically, but you will get nothing from it.
The maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.
Before we are forgotten, we will be turned into kitsch. Kitsch is the stopover between being and oblivion.
The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."
Within the category of Kitsch we can thus distinguish between more and less successful paintings. Kitsch, too has its masterpieces.
Once kitsch is interpreted ironically, it ceases to be kitsch
There can be no formula in arts. Formulas are for factory mass productions. There are no discoveries in already discovered formulas.
Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
To call a work of art Kitsch is to condemn it for being bad art. But there is a great deal of bad art that we do not condemn as Kitsch. To condemn something as Kitsch is to condemn it on moral grounds.
Kitsch evokes a future utopia looking back at a past that is selectively (mis)remembered, thereby helping to stabilize the present toward which kitsch is otherwise deeply anatagonistic.
The precondition for kitsch, is the availability of a fully matured cultural tradition, whose discoveries kitsch can take advantage of for its own ends. It draws its lifeblood, so to speak, from this reservoir of accumulated experience
Salvador Dali has been called kitsch, but, although some of this work may be grotesque, its brazenly self-conscious bad taste saves it from being true kitsch, which always strives to please.
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