A Quote by Clive Thompson
Memory has always been social. Now we're using search engines and computers to augment our memories, too.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true. Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me. My computer's memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
One thing we should all understand is that we are brutally honest with search engines. You show me your search history, and I'll find something incriminating or something embarrassing there in five minutes. We are more honest with search engines than we are with our families.
Our memory is made up of our individual memories and our collective memories. The two are intimately linked. And history is our collective memory. If our collective memory is taken from us - is rewritten - we lose the ability to sustain our true selves.
We don’t constrain our mental powers when we store new long-term memories. We strengthen them. With each expansion of our memory comes an enlargement of our intelligence. The Web provides a convenient and compelling supplement to personal memory - but when we start using the Web as a substitute for personal memory, by bypassing the inner processes of consolidation, we risk emptying our minds of their riches.
Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.
Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.
Open-source encyclopedias such as Wikipedia and search engines such as Google and Bing, which people can tap into anytime and anywhere via computers and smart phones, put a world of knowledge at our fingertips at a lower cost than ever before.
I think history is collective memories. In writing, I'm using my own memory, and I'm using my collective memory.
To outsource your memory to machines - which is what many of us do with regard to our use of search engines - seems to me to be fairly antithetical to the basic qualities of Jewish life that have kept the Jews alive for so long.
What is the emotion of an empty inbox? An unliked Post? An ignored dating app message? I think there's a great loneliness that much of our society is running from, and we search for relief in our phones and computers, our online communities, our social networks of friends.
If the search engines don't respect the creators, there won't be anything to search in the future because creators have to make a living too.
We've been using vaccination in some form for hundreds of years now. We have almost nothing in our modern medicine that we've been using that long, and it's been consistently productive even though, you know, the older vaccines were much more dangerous than vaccines we're using now.
Memory is not pure. Memories told are not pure memories; memories told are stories. The storyteller will change them. I've always been interested in that.
Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.
I've always been obsessed with electronics and using computers and software. It's always been part of my vernacular.
Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.
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