The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.
It's the premium time, the fourth quarter. October, November, December and now, if you will, going over into the first quarter in January. But really, football, that's when the interest is in the game.
Everybody is pretty good in the first quarter. Second quarter, you have a little bump or two on you coming into the half. By the time the third quarter comes around, you're tired, you're laboring. When you come to the fourth quarter, it calls on your character.
The contention is if you don't do it in the first quarter, if you don't box out and control the glass in the first quarter, you are not going to do it in the fourth quarter and overtime.
I see a lot of guys and their stamina is at an all-time low in the fourth quarter, and I feel like mine is still where it was in the first quarter of the game.
We prided ourselves at Oregon, where teams said they were going to try to beat us down and try to manhandle us, and maybe in the first quarter they were running with us, but it was just, 'Let's see how they are come the fourth quarter when they're tired, and they've had 70 to 80 plays coming at them non-stop.'
Everyone wants to play in the fourth quarter, everyone wants to close the game. It's the most important time of the game, so being out there is great.
It's a big game tomorrow, obviously, quarter finals. I think that whenever you play the Russians you always get up for it, and tomorrow is going to be even that much bigger, the quarter finals.
Every play, I'm trying to get as many shots on the opposing team as I can, so when you get to the fourth quarter, they obviously don't want to be on the field anymore.
Thankfully we had a big drive there in the fourth quarter after the fumble to put us up 11, and then the big drive to finish the game.
To be in complete control of the game in the fourth-quarter and just self-destruct, it's tough.
To be efficient with the football in practice and on the game field obviously is the most important thing, but be efficient with the football, make smart decisions, be great on third downs, be great in the red zone, when the game's on the line in the fourth quarter - that's what I love.
I realized in the five years off, what I missed was being around the young people, the organization, the practice, the fourth quarter of the game where you're behind, trying to get back to win the game late. It's not about the rings and trophies and money, that's not what you got into it for.
What I really lick my chops for is when you get the offensive rebounds at the end of the third quarter, fourth quarter. That really just sucks the life out of the opponent. You can see it in their face, especially when you're on the road, it just takes the whole energy out of the arena. That's what I live for.
You hear about how many fourth quarter comebacks that a guy has and I think it means a guy screwed up in the first three quarters.
Fourth quarter, tied ballgame, why not try to get your best player involved?