A Quote by Coco Chanel
I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.
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Luxury lies not in the richness of things, but in the absence of vulgarity
Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.
People need to be peppered or even outraged occasionally. Our national comedy and drama is packed with earthy familiarity and honest vulgarity. Clean vulgarity can be very shocking and that, in my view, gives greater involvement.
The worst vulgarity is to avoid vulgarity solely on the grounds that it is vulgar.
To anyone who has followed the practice of using profanity or vulgarity and would like to correct the habit, could I offer this suggestion? First, make the commitment to erase such words from your vocabulary. Next, if you slip and say a swear word or a substitute word, mentally reconstruct the sentence without the vulgarity or substitute word and repeat the new sentence aloud. Eventually you will develop a non-vulgar speech habit.
No logo, and you don't advertise for anyone. I don't believe in imposed luxury. I believe in built luxury. Something you refine with your own taste. Mass luxury is not my luxury.
The vulgarity of inanimate things requires time to get accustomed to; but living, breathing, bustling, plotting, planning, human vulgarity is a species of moral ipecacuanha, enough to destroy any comfort.
There is never vulgarity in a whole truth, however commonplace. It may be unimportant or painful. It cannot be vulgar. Vulgarity is only in concealment of truth, or in affectation.
I hate vulgarity. I hate vulgarity even though it attracts me - and it attracts me very much. I love all that is transgressive or vulgar. But in my opinion, it has to reach a limit that is always a little surreal and never becomes in your face.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
One is born with good taste. It's very hard to acquire. You can acquire the patina of taste. But what Elsie Mendl had was something else that's particularly American––an appreciation of vulgarity. Vulgarity is a very important ingredient in life. I'm a great believer in vulgarity––if it's got vitality. A little bad taste is like a nice splash of paprika. We all need a splash of bad taste––it's hearty, it's healthy, it's physical. I think we could use more of it. No taste is what I'm against.
Luxury is obviously the direction that interests me the most, but there is a lot of confusion between luxury and exhibitionism. For me, the concept of luxury is more traditional, more exclusive, more sophisticated than luxury for the masses.
Very notable was his distinction between coarseness and vulgarity, coarseness, revealing something; vulgarity, concealing something.
It is a luxury to learn; but the luxury of learning is not to be compared with the luxury of teaching.
Egotism exists everywhere, but it has a different flavor in England, where the tabloid culture goes much deeper. It's just the indulgence of vulgarity, the wallowing in vulgarity. As with everything English, there's a sort of irony to it. They write a great deal about these trivial people who have a certain eminence, always with a bit of, "Isn't it ridiculous that we are writing about this person?"
If I buy a luxury gift for someone I love, it's got to be perfect. The product has to be in perfect condition from the company. If I'm going to buy a luxury watch or luxury car or clothing for someone I love, it's got to be perfect, and they've got to handle it perfectly. They have to pack it perfectly. I want the people that I love to have that great experience, because you're paying so much, you should have it perfect.
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