A Quote by Colleen Jones
Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.
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If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
My company is in the business of content, delivering content, so whether you see it or taste it or hear it or smell it, that's what I do every day.
As a publisher, you should decide what content is free and what you'd pay for. You have to get the packaging right, but people will pay for content.
How do we professionally manage content? We don’t. We shouldn’t manage content in the same way that we shouldn’t manage technology. Content and technology are merely a means to an end. What is the end? The end is the task the customer wishes to complete. That is what we should manage.
New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.
Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.
People may be due the benefits of a democratic electoral process. But in the United States, content curators appropriately have a First Amendment right to present their content as they see fit.
I've always felt that technology companies have disrespected the content creation process, and the content creation people disrespect technology.
Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.
Everyone seems to think that digital technology devoids the medium of content, but that is not true at all. If anything, it broadens the content.
There is a generation of skimmers. It's not that they don't want to read in-depth content, but they want to evaluate what the content is before they commit time. Especially on a mobile phone - you don't have the phone, or cellular data, or screen size to be reading full-length content.
When I look at all of that and I look at the type of content I've created, every time I've gone wrong is when I've tried to create a piece of content where I want someone to learn something or know something.
I think that in an Internet age, content is content. As long as you can stand up on the merits of what you're doing right at that moment and aren't just relying on your success in doing something else, it's all good; people will respect you.
Everyone has a really short attention span, and you have to bombard them with content, content, content.
Television is by nature the dominator drug par excellence. Control of content, uniformity of content, repeatability of content make it inevitably a tool of coersion, brainwashing, and manipulation.
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