A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.
'Citylights' is for those people who know a lot but don't feel at all. It's time for them to feel, and this film will make those people, who know so much, feel because feeling is the life blood of human race, which is disappearing.
If you nevertheless want to know what I feel when I release a bomb, I will tell you: I feel a light bump to the plane as a result of the bomb's release. A second later it's gone, and that's all. That is what I feel.
I do need publicity but not for what I do for good. I need publicity for my book. I need publicity for my fights. I need publicity for my movie but not for helping people. Then it is no longer sincere.
When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.
The thing with film is that it's so wide-reaching compared to comedy. When I release my comedy special, half a million people will see it. If I release a movie, five to ten million people will see it.
It's a good time to be here in America. You feel that people just want to be together and release the pressure and laugh.
I'm here to make people feel like they can release stress, have a good time, be positive and live life.
Publicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream.
A period romance film with elements of horror. That was successful, because I feel like Coppola's DRACULA was one or the other. You know? It was never scary it was never a film he got invested in the romance of the characters. He understood it, but he never got invested. So it as a challenge for me to see if I could do that, I still don't know how audiences will sort of react to that.
I'll never do a film because it's a massive budget and I'm gonna get lots of publicity for it and it will bring something else.
I know actors who court personal publicity because they believe no publicity is bad publicity.
As a filmmaker, you complete a film you have spent years obsessively making, and you know the release prints will never look quite the same; prints get scratched and dirty.
It is a strangely irrational notion that there is something in the very flow of time that will inevitably cure all ills. Actually time is neutral. It can be used either destructively or constructively. I am coming to feel that the people of ill will have used time much more effectively than the people of good will. We will have to repent in this generation not merely for the vitriolic words and actions of the bad people, but for the appalling silence of the good people.
Even though you might believe you have the best product on the market or the best film in a really long time, not everyone will agree. The film may be the best thing since sliced bread, but you have to have great publicity to back it up.
To some degree, this re-release is to let people remember what the first 'Saw' film was, and let them know there was a time in the 'Saw' history where it wasn't all about blood and traps.