YouTube is an amazing platform for young musicians - although it's harder to get noticed now that everyone is on it.
It's amazing that my career took off from my living room. It's an amazing time when everyone has a platform and everyone has the ability to get where they're going without the middle-man.
I didn't start my label out of a business perspective. I did it because I wanted to create a platform where new musicians can have the chance to get into a studio, work with each other, and get their music noticed by a large audience.
When I first started YouTubeing, the idea was, 'Oh, YouTube is going to be a stepping stone to get to other places,' and I just totally don't agree with that. I think YouTube is amazing. The digital space is amazing.
Now, by and large, people are recording material to put on YouTube. I have a theory that YouTube is, in the end, the #1 media for musicians. Which is strange, because there's a visual associated with it.
The best thing about a platform like YouTube is that it helps musicians all around the world to reach such a vast audience.
I am probably biased, but I think social media is the great equalizer. It gives everyone a megaphone. Young people who might not have had the platform for exposure can now get their ideas out to a very receptive audience.
When 'Toast' got on Netflix, I noticed a difference. It was something I thought that only myself and a few people would find funny, and suddenly it's on a very large platform. Now it kind of belongs to everyone.
Youtube was the start of my career officially, although since I was 4 I've wanted to be a singer. I've performed here and there before youtube, but youtube push me much further.
I remember, when I was young, How easily my mood changed from sad to gay. ... But now that age comes, A moment of joy is harder and harder to get.
Technology has given us convenience, but at the same time it's making musicians work harder in that if you really want to make money making music and selling albums, you have to go out there and perform. And hope you sell stuff like merch, and get on YouTube, and all the other ancillary sort of things that go along with that.
I feel quite sad for the young musicians coming up because they may never get to pay their rent properly. It doesn't matter what the genre; nowadays, it's so much harder than it ever was.
YouTube has changed my life in a huge way. I mean, I wouldn't be able to pursue music and do what I love each day if it wasn't for the YouTube platform and for the people who watch my videos and share them.
Although birth control is a part of my plan now, it won't necessarily be a year from now. I want to use my platform to inspire other women out there.
YouTube is an amazing platform to talk about social issues because it gives people the ability to tell their own stories and reach audience around the world who may otherwise never be exposed to these people and conversations.
I'm one of the people who was a pioneer in encouraging musicians, early in the game, to get interested in technology, and now all the musicians are getting into it.