Every sector of society looks at digital analytics in a productive way. Limiting my ability to use them is just unacceptable. And by the way, Congress conducts polls using traditional methods. No one is using social media analytics as a substitute for that.
We have a long way to go to understand that web analytics is a thinking man's tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day.
Dedicated to all those who say: "I don't have time for analytics" or "I don't understand analytics".
The viral power of online media has proven how fast creative ideas can be spread and adopted, using tools like cellphones, digital cameras, micro-credit, mobile banking, Facebook, and Twitter. A perfect example? The way the Green Movement in Iran caught fire thanks to social media.
Contrastingly to the new model of distribution, we shot Hand of God using the traditional format of film. I myself use very few apps and tend not to engage in social media. I do use Instagram under my production company's name, but that's it.
Business analytics or predictive modelling is a $100 billion industry, and $41 billion is spent on outsourced business analytics every year. I think that's about twice the size of the movie industry - it's really big.
Cloud is so important because it enables digital transformation. It underpins disruptive new technologies in social, mobile, and analytics - and it is enabling industry leaders to compete in digital. Innovation is happening in the cloud - and cloud gives companies the speed and flexibility to be much more agile.
When girls have the ability to navigate, evaluate, and create information using digital technology, they are better equipped to be productive members of the community and economic participants.
If I'm going to be using social media, it has to be in a genuine way.
Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.
Just about any growth company is going to need smart salespeople, account and project managers, business development, marketing, operations, customer service, content creation, communications, analytics, and social media.
Anyone who conducts an argument by appealing to authority is not using his intelligence; he is just using his memory.
There are analytics that can allow players to play better. Will everyone use it? No. They don't think it's necessary. They rely on their feel way too much and they trust that more.
Women in Africa are really the pillar of the society, are the most productive segment of society, actually. Women do kids. Women do cooking. Women doing everything. And yet, their position in society is totally unacceptable. And the way African men treat African women is total unacceptable.
I'm going to proportion more time to organizing and taking action and less time to passively consuming news that is dispiriting me. Part of this will be to get off social media. I know social media is just a tool, but we've been using it in a way that has transformed us from a nation into an audience, passively spectating our own ruin.
I imagine pretty much every analytics guy in football has offered a suggestion based on data, and the coach has probably gone a different way because of momentum or because he just doesn't trust the spreadsheet.
Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email.