When I first got to Apple, which was in '84, the Mac was already out, and 'Newsweek' contacted me and asked me what I thought of the Mac. I said, 'Well, the Mac is the first personal computer good enough to be criticized.'
Right after the keynote in which Steve Jobs introduced the iPod Shuffle, I went backstage with one question in mind: What makes an iPod an iPod? By then - January 11, 2005 - I had staked my own claim to iPod expertise, having written a 'Newsweek' cover story about Apple's transformational music player, and I was writing a book on it.
Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.
I've got an iPod but I don't even use it. It's just that, you know, you've got to like plug it up to the computer. And then you've got to download songs. And put them in your playlist. I'd rather just get the CD and pop it in. I'm cool with the Discman. The Walkman.
My new iPhone, I'm obsessed. My iPod. I love all the Mac crap. AppleTV, I'm crazy about that. I'd rather buy a new gadget than, like, a purse.
When McDonald's opened up in Moscow - I happened to be there when it opened and wandered in. And the Russians were queuing three times around the block to get in. And when they got to the head of the queue, they'd go, "I'll have a Big Mac please. Have you the cheese and the rolls? And do you have the meat and do you have the salad?" And everybody asks this because they are so used to things being awful that it took them a quarter of an hour to order a Big Mac.
If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.
Roll the weed up
Somebody turn the beat up
While I continue to spit relax and kick yo feet up
Mac game so cold make yo nose runny
Mac game so cold takin' hoes money
Mac: "It's not the sidhe-seers." He stopped and went very still. JZB: "Who is it?" Mac: "The MacKeltars." He was silent a long moment. Then he began to laugh, softly. JZB: "Well played, Ms. Lane." Mac: "I had a good teacher." JZB: "The best. Hop on one foot, Ms. Lane." Mac and Barrons
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in
I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
Apple's iTunes program was once the envy of the world. A combined digital music store and player, it could also sync your iPod. And it worked on both Mac and Windows. It was reasonably fast and very sure-footed.
Barrons: "He got upset it wouldn't shut up and tore its head off." Mac: "The child?" I gasped
First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
I took my iPod to the Apple store here in Manhattan and asked them to replace the battery. And they explained to me that Apple does not offer a service to replace the battery in the iPod, and my best bet was to buy a new iPod.