A Quote by Craig Robinson
You know Seth and Evan, they were lead writers for 'Pineapple Express', and they are great at mixing things up. Taking different genres and mish-mashing them up to create something dynamically new. They'll throw comedy at you, but with a dash of horror and fright that is supposed to make you shocked and scared.
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We were really fortunate to work [on Pineapple Express] with a studio that was really supportive of these guys. It was before Superbad and Knocked Up had even come out, but everyone just felt really great about them and the energy surrounding Seth [Rogen] and Evan [Goldberg] and Judd [Apatow] - all of these guys - and the idea of getting Franco back into comedy as well.
Seth [Rogen] had written a script with this guy, Evan [Goldberg], who none of us knew, and he was prepared to move to L.A. to try to get a script made. It had no title. I actually gave them the suggestion of naming it Superbad, which they did. I just thought it was a weird, interesting name for it. Evan came to L.A. to live with Seth, to be his roommate. It was kind of like, "Who's the new guy?" Within days, we all loved Evan. Long story short, both of them were groomsmen at my wedding.
They [Seth Rogen and Evan Goldberg] thought of this brilliant pot, or whatever, movie [Pineapple Express], an action movie and I guess they figured in a small role for a blonde. And they say that I did my part well. I added tears to the movie.
The difference between this film [Your highness] and Pineapple Express was pretty much in the logistics of the technical ambition of the movie, and the size and scope of the movie. Pineapple Express was a great success, and that was something that we wanted to capitalize on, but we wanted this movie to be bigger, more adventuresome, bring a bigger audience to the movie, and challenge ourselves to do something new.
I was looking to do a comedy and found a group of guys that were really supportive of my interests in it, though it was a little outside of my wheel house. Strangely, I visited the set of Knocked Up and met Seth [Rogen] and Evan [Goldberg] and Judd[Apatow] and Shauna [Robertson].
I liked horror and comedy, basically, from a young age, but I just ended up getting into comedy because there was - I could do stand-up comedy, and that was my way into this business, and then there was no stand-up horror, and I didn't know how to get into that world.
I actually prefer to work in as many different genres as possible as often as possible because I actually think the best way to be inspired and avoid any writers block or things like that is actually to be able to go from a comedy to an action to a horror to a adventure, that actually makes it easy for me to start over and get new ideas, and it keeps things interesting.
Horror I appreciate is one of the few genres that can wind the audience up and make them pay attention. I kind of like that. It's one of the few genres that can be very manipulative.
Horror is like comedy. Woody Allen's comedy is going to be very different from Ben Stiller's comedy which is going to be different from Adam Sandler's comedy which is going to be different from Judd Apatow's comedy. They're all comedy, but they're all very different types and you can enjoy all of them. Horror is the same way.
My philosophy with my career is mostly to just mix it up with a little bit of everything in moderation. And that's what makes my job so great, is that I get to constantly do different things, put on different hats, be different people, and mixing up the genre really lends itself to that.
The truth is I'm not actually an expert programmer! I really don't consider myself to be an expert at anything. For me, it's more about having a well-rounded and broad horizon. I think that's where a lot of the more interesting things come from - mashing up completely disparate aspects of life to create something new and original.
Curating, in the modern sense, is something I gravitate to. Taking different ideas from a bunch of different places and putting them into one place or space, a story that makes sense or a new idea. Everything is remixed and taken from other things to make something new.
Writers write for one reason: to create an emotion in the reader, to reach across and make them feel something. You want a reaction. Yeah, it's nicer when the reaction is to throw flowers than it is to throw brickbats, but you have to accept both equally.
I think my heritage makes me very open to try things, taking on different flavours, mixing it all up. I find that exciting.
I love mixing and playing with different textures and the whole taking different designers and mixing them - I was one of the first, I think, to not do a full runway look, yet there's always a method to the madness, which is the harmonious discord.
It's the mix of the trivial and the great events that make up history. It's the low things about high people that make it fascinating, and that's why it would be a shame to exclude the trivial things. That mixing up is not just at the heart of history. It's at the heart of how to live a great life.
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