A Quote by Dale Carnegie
Advertising. The movies do it. TV does it. Why don't you do it?
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It's not funny at all that we do all that advertising for children. Why is advertising for children allowed? What possible reason can there be for having those effing adverts on TV for all this crap that's made by poor people in poor countries that we sell our children who have too much?
I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.
When you're dealing with TV and with movies, people dont take it as serious as they do with music. If a rapper does a song about shooting people on the block, and goes into a restaurant or grocery store, people grab their purses because they're afraid the person is violent. With TV and movies, people know it's okay, it's just a script.
If I wanted to do TV full-time, 'Breaking Bad' is definitely the type of project I would want to do. But TV is not my favorite thing in the world. I definitely want to focus on film. It's what I grew up loving. It's always been about movies, movies, movies, movies, movies. I really want to make great films.
The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
Why do you do what you do? Why do you dress the way you dress?Why do you do what you do with your time? Why do you watch what you watch on TV or at the movies or on the computer? Do you have God-glorifying reasons for all of it?
The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.
I think there's a lot of interesting stuff on TV. I feel much more optimistic about TV than I do about movies. There will always be good movies but I think, for the most part, it's always going to be a huge fight to get those movies made. TV is the best place to be as a writer, I think.
I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.
The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.
It's a fact that kids watch TV. But if you think back, when you watched cowboy movies, you would go out and play cowboys. TV and movies motivate people.
TV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience.
The forced influence of advertising has given us completely useless TV. You don't want that on the Net. But most on-line information providers need to attract advertising - which slows download times and clutters the screen with windows.
We did 'The Simpsons Movie,' which took almost four years; it was the same people that do the TV show, and it just killed us. So that's why there hasn't been a second movie. But I imagine if the show ever does go off the air, they'll start doing movies.
Both TV and movies seem to be produced in a more similar way as time goes on. It used to be that movies were much bigger productions on every level and took much longer to shoot. I liked that. But with the advent of digital, everything can be done much quicker and cheaper, and that seems to be the goal of most movies and TV these days.
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