A Quote by Dan Heath

You wan't to invent new ideas, not new rules. — © Dan Heath
You wan't to invent new ideas, not new rules.
You want to invent new ideas, not rules
I don't think I've invented anything. Henry Ford didn't invent the car, and Steve Jobs didn't invent the cell phone, and he didn't invent the digital revolution, but he could adapt, put things together in creative ways. So I think in what we do there's a lot of "let's try it and sees," whether it's a new color or a new style. But we didn't invent cosmetics or lingerie. How we market them - style, color - those are the things that we do, but it isn't pure creation. It's putting together ideas. I truly believe there's nothing really new in the world.
We have new rules that give shareholders the ability to vote on executive compensation. We have new rules for asset-backed securities. We have new rules around credit rating agencies.
Hospitality is the key to new ideas, new friends, new possibilities. What we take into our lives changes us. Without new people and new ideas, we are imprisoned inside ourselves.
We like to invent new disciplines or look at new problems, and invent bandwagons rather than jump on them.
You want to invite new ideas, not new rules.
Fall in love with a dog, and in many ways you enter a new orbit, a universe that features not just new colors but new rituals, new rules, a new way of experiencing attachment.
It cannot suffice to invent new machines, new regulations, new institutions. It is necessary to change and improve our understanding of the true purpose of what we are and what we do in the world. Only such a new understanding will allow us to develop new models of behavior, new scales of values and goals, and thereby invest the global regulations, treaties and institutions with a new spirit and meaning.
When you advance a frontier, you're doing something that no one has done before. Every time that happens, you have to innovate. You have to think in new ways that hadn't been thought before. You have to invent a new piece of hardware, a new concept, a new law of physics, a new material, a new construction material to enable you to accomplish what it is that you chose to reach for by dreaming about tomorrow.
Humans test their brand new wings and invent new possibilities using new-fangled things not with grim determination, but with play.
It is not enough to invent new machines, new regulations, or new institutions. We must understand differently and more perfectly the true purpose of our existence on this earth.
Ideas matter in New York. I am certain that more conversations in New York are about ideas than anywhere else. Not just vague theories, but ideas that New Yorkers have the will, and the clout, to do something about.
I try to see each new season as a new challenge because I have a new team to work with, new opponents to encounter, and often new ideas and theories to try
I wish more people would be allowed to take risks and try new things and new ideas because new ideas are what this industry desperately needs. I mean, how many shooters can you make?
The truth is that ideas matter... If we really want to repair what is wrong in our society, it is going to require not just new policies or even new behaviors, but nothing less heroic than new ideas.
A lot of singers think all they have to do is exercise their tonsils to get ahead. They refuse to look for new ideas and new outlets, so they fall by the wayside... I'm going to try to find out the new ideas before the others do.
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