A Quote by Dan Schneider

Publicity ultimately means bigger ratings. — © Dan Schneider
Publicity ultimately means bigger ratings.
I mean, all the ratings wars are silly. But, I mean, someone has to be concerned about the ratings because it means, you know, it translates into revenue.
Every single television product has the ambition to chase ratings, every one of them. Many have other ambitions, for many, ratings are not #1. But my experience on TV, and on the entertainment side, has been entirely ratings-based. When I look at TV I look at ratings. And I never second guess ratings. Never.
When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.
Publicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream.
I do need publicity but not for what I do for good. I need publicity for my book. I need publicity for my fights. I need publicity for my movie but not for helping people. Then it is no longer sincere.
I know actors who court personal publicity because they believe no publicity is bad publicity.
Publicity, publicity, publicity is the greatest moral factor and force in our public life.
Just because your ratings are bigger doesn't mean you're better.
The publicity machine for films and television is so much bigger than for theatre.
I believe that, not only in chess, but in life in general, people place too much stock in ratings – they pay attention to which TV shows have the highest ratings, how many friends they have on Facebook, and it’s funny. The best shows often have low ratings and it is impossible to have thousands of real friends.
Talk of democracy has little content when big business rules the life of the country through its control of the means of production, exchange, the press and other means of publicity, propaganda and communication.
I think that ultimately - as I say to most of the people who are acquiring art - I can tell you my reality of a piece, but ultimately what's more important will be yours. I can tell you what a piece means to me, but just as valid if not more is what it means to you.
I think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of the quarter-hour ratings.
The emerging notion of the Eighties was that publicity was a currency. The old view was that if you had a currency - your talent or your product - publicity might draw attention to it. The new view was that publicity in itself, highlighting you, bestowed value.
In the final analysis, means and ends must cohere because the end is preexistent in the means, and, ultimately, destructive means cannot bring about constructive ends.
I think 'Y&R's future is contingent upon the ratings. Obviously, none of the soaps are kept alive for the sake of loyalty. It's all about ratings. It's show business. Period.
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