A Quote by Dana White
If you're not that big pay-per-view star, shut up and fight.
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I never put it to where I say, 'I'm just this big pay-per-view star,' or 'I wanna be the No. 1 pay-per-view star that got all the ratings.' No, I was just like, 'I'm gonna be a world champion. That's what I'm gonna be.'
We're not going to do monthly pay-per-view just to do pay-per-views. We're going to build up to big fights more like the boxing model, and when the time is right, we'll do the big, big fights.
I want to be able to fight on pay-per-view against the big fighters and do big numbers.
I don't really fight for money. I don't really care about the pay-per-view. The reason why I love fighting on free TV on FOX as opposed to pay-per-view is because the demographic is a lot broader.
I fought Dan Henderson in 2009, and I lost, and that was at UFC 100 - UFC 100 was the biggest pay-per-view the company's ever done. 1.6 million pay-per-view buys, watched all over the world, and of course, I get knocked out cold after talking lots of smack leading up to the fight. So I got my just desserts in that one.
[NFL fans] wish they'd shut up and play football, and I think the vast majority of people, "Shut up and act! Shut up and sing! Shut up and star in your TV show! Just shut up and do what you do, but shut up!" I think they're wearing out their welcome.
It's all about the Benjamins, I got a Pay Per View and I should be on Pay Per View.
I know people say I could be the next big pay-per-view star. They say that about a lot of fighters. To reach that, it takes a lot. Not just fighting skills, but marketing, good promotion.
It is a big responsibility to headline on pay-per-view.
I get paid the same money if I'm fighting on pay-per-view or on Fight Pass, and Fight Pass is just getting started. It's the future. The Internet, many people watch it.
I'm not boring. I used to be the guy that sells the most pay-per-view before Conor McGregor, so I don't think I'm boring. If I would be boring people would not buy my pay-per-view.
I get paid a lot of money to go in there and fight on pay-per-view. I'm not fighting in the street.
Being a world champion again is just a step closer toward my goal. I want to be a pay-per-view star.
I'd like to to do a major pay-per-view match with Seth Rollins. I'd love do a major pay-per-view match with Stardust.
If I have a chance to make a larger amount of money in a legacy fight against the No. 1 welterweight in history, it makes sense for me to want that fight. You have a lot of pay-per-view money coming to this company. Why shouldn't the champion partake in a piece of that pie?
I could have been in a house show the day before being flown in to do the Survivor Series. I'd do that pay-per-view, then fly out the next day to go do another house show. The pay-per-view just happened in the middle of a 30 or 40-day road tour. For us back then, the WWF talent, it was just another day of work, another day of being on the road.
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