A Quote by Dana White
The UFC brand is going to be here for a long time.
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The UFC thinks they run off their brand, but that's not true. The UFC runs off the fighters, so hopefully, these fighters take notice and how I'm going about my business.
When I couldn't sign with the UFC, I think my goal of being Number 1 in the world went out the window. There's just no way of doing that at Welterweight without being in the UFC. I could go 50-0, and as long as it's outside the UFC, I'm not going to be Number 1.
Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.
I think the UFC's done a great job of building the brand, building the UFC, building MMA.
Gray Maynard? Kenny Florian? All these guys, they're UFC fighters, that's all. They're pushed by the UFC, but when they leave the UFC, they're forgotten. When's the last time you heard Josh Neer's name? You haven't. When's the last time you heard about Roger Hurerta? You haven't. They're no ones anymore.
I feel good because it's my first finish in UFC. Training camp was long and hard and I prepared for a long fight but I have no complaints. I'm going to stay in this cycle and be this healthy in every camp. I feel great with this nutrition and the way my body has reacted to it. I'm firing on all cylinders. I've been talking about this move down for a long time and when you do it the right way you don't feel any effects. I don't want to make this harder than it needs to be. I've got great coaches and I know I haven't peaked yet. I’m going to keep getting better and I’m taking on all comers.
I proved for a long time how much I've given of my heart and of my time to the UFC.
Before I got in the UFC, I wrote down on a piece of paper a goal that I was going to make it to the UFC in 2015 and then I'll be the world champion before 2017 so I'm right on track. I pull out that piece of paper all the time and look at it. It's motivation.
I believe coming in early to the UFC gives me an advantage. More time to learn, more time to be in the UFC and get better as a fighter.
I'm a giant UFC fan. Huge. I watch UFC all the time.
To stay in the UFC while fighting top opponents... tell me one easy fight I had in the UFC. I have a history in the UFC.
I think the UFC has reached the point where fans appreciate the brand, and all the shows are successful.
Any UFC fighter, and any fighter going into the boxing ring and can do what they do in the UFC, nine out of 10 won't be victorious and vice-versa, with a boxer coming from - even myself - coming over to that field will be a fish trying to be in a jungle and survive. It's not going to happen.
Do you think the UFC is going to owe you a favor when you step up on short notice when nobody else is doing it? There's a reason a whole bunch of us aren't doing it. If you want to be that scapegoat, and think that the UFC's going to owe you one, good luck with that. Let me know how that goes.
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
I have a very simple point of view, which is, I'm going to be alive for some amount of time; I don't know how long that's going to be. Then I'm going to be dead for a really, really long time. Right? You need to squeeze everything you can out of this time when you're alive.
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