A Quote by danah boyd

We're so obsessed with [big] data, we forget how to interpret it. — © danah boyd
We're so obsessed with [big] data, we forget how to interpret it.

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People think 'big data' avoids the problem of discrimination because you are dealing with big data sets, but, in fact, big data is being used for more and more precise forms of discrimination - a form of data redlining.
One [Big Data] challenge is how we can understand and use big data when it comes in an unstructured format.
We get more data about people than any other data company gets about people, about anything - and it's not even close. We're looking at what you know, what you don't know, how you learn best. The big difference between us and other big data companies is that we're not ever marketing your data to a third party for any reason.
Big data will never give you big ideas... Big data doesn't facilitate big leaps of the imagination. It will never conjure up a PC revolution or any kind of paradigm shift. And while it might tell you what to aim for, it can't tell you how to get there
The first wave of the Internet was really about data transport. And we didn't worry much about how much power we were consuming, how much cooling requirements were needed in the data centers, how big the data center is in terms of real estate. Those were almost afterthoughts.
Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.
MapReduce has become the assembly language for big data processing, and SnapReduce employs sophisticated techniques to compile SnapLogic data integration pipelines into this new big data target language. Applying everything we know about the two worlds of integration and Hadoop, we built our technology to directly fit MapReduce, making the process of connectivity and large scale data integration seamless and simple.
Biases and blind spots exist in big data as much as they do in individual perceptions and experiences. Yet there is a problematic belief that bigger data is always better data and that correlation is as good as causation.
In all sensation we pick and choose, interpret, seek and impose order, and devise and test hypotheses about what we witness. Sense data are taken, not merely given: we learn to perceive.... The teacher has forgotten, and the student himself will soon forget, that what he sees conveys no information until he knows beforehand the kind of thing he is expected to see.
Big data has been used by human beings for a long time - just in bricks-and-mortar applications. Insurance and standardized tests are both examples of big data from before the Internet.
Forget the image, forget the ensemble, forget the rumours, forget the short skirts, the big hair, whatever! I owe this to the fans and I will never forget you so I want to accept this award on behalf of all of you.
With too little data, you won't be able to make any conclusions that you trust. With loads of data you will find relationships that aren't real... Big data isn't about bits, it's about talent.
I'm going to say something rather controversial. Big data, as people understand it today, is just a bigger version of small data. Fundamentally, what we're doing with data has not changed; there's just more of it.
Forget artificial intelligence - in the brave new world of big data, it's artificial idiocy we should be looking out for.
For the rhapsode ought to interpret the mind of the poet to his hearers, but how can he interpret him well unless he knows what he means?
Let's look at lending, where they're using big data for the credit side. And it's just credit data enhanced, by the way, which we do, too. It's nothing mystical. But they're very good at reducing the pain points. They can underwrite it quicker using - I'm just going to call it big data, for lack of a better term: "Why does it take two weeks? Why can't you do it in 15 minutes?"
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