A Quote by Daniel Ek

We look at the sharing of music as really, really important for our business. — © Daniel Ek
We look at the sharing of music as really, really important for our business.
Mentorship is really important. I really like to talk to people who have been in the music industry much longer than me about artists' block, things I'm struggling with, or the music business. It's really important for artists to have a community. Sometimes you can feel quite isolated.
About 1990 there was a huge shakeup in the music industry and the 6 major record companies fired all the music people and hired business graduates to take over the spots. So the music became not as important. What really became important was the bottom line, how much money you could make.
It's important to know the ins and outs of the music business, but you can also dive too deeply into it and forget that you're really here to make music.
I’ve seen how important this concept is in business. To be truly successful, companies need to have a corporate mission that is bigger than making a profit. We try to follow that at salesforce.com, where we give 1% of our equity, 1% of our profits, and 1% of our employees’ time to the community. By integrating philanthropy into our business model our employees feel that they do much more than just work at our company. By sharing a common and important mission, we are united and focused, and have found a secret weapon that ensures we always win.
Music is what is going to save me," "On the bad days, when I have to look at the cold, hard facts of life, I see that this is not the music business I came up in and I have to be very, very objective and detached and say, 'what's good about it and what's bad about it?' Mostly, I'm finding it good that it's not the same old music business, because the music business I came up in really didn't advance anything I was doing, and I don't think it was particularly kind to a lot of artists.
The music is really about sharing an experience. That's why we call it Stay Human. It's like we're sharing this genuine human exchange.
Music is very important. It's important as a tool for learning, it can be a tool for healing, it can be no telling what, as long as we remain free to be able to create the music, to be able to experiment and to really research, and to really get time to develop the music.
I think it's really important to have a life and have interests outside of this [movie] business, and not rely on this business to validate you as a human being. If you do that, you're really in a dangerous spot.
Companies that pretend to care about music and really care about other things - whether it be hardware, whether it be advertising - and now they look at music as a loss leader. And we know music isn't a loss leader; music is an important part of our lives.
I got into the music business thinking it was really radical, that it wasn't really a business at all, that it was a lot of people being artistic and creative. Not true, and it made me very depressed.
The music business is really, really small. The real music is becoming almost extinct, if you don't stay true to who you are.
Sharing our experience with pregnancy was incredibly important because we realized how challenging and difficult that was, and there are really dark moments where you think you're alone.
We don't make music except for the joy of making music, really - and meeting people and sharing ideas.
There is a terrible thing that's been happening probably for the last 20 years or so and it's called the music business. And music isn't really business; it's work and you got to pay and you've got to buy your guitar or go into the studio. So there is a business side but when people say, "I'm going into the music business," it's not. It's about expression. It's about creativity. You don't join music, in my mind, to make money. You join it because it's in you; it's in your blood stream.
I think I'm really part of a whole generational movement in a way. I think a lot of other people since and during this time have gotten interested in writing what we can still call experimental music. It's not commercial music. And it's really a concert music, but a concert music for our time. And wanting to find the audience, because we've discovered the audience is really there. Those became really clear with Einstein on the Beach.
My professional success is really important to me, and my career is really important to me. It's the most important thing to me outside of my family. I take it very seriously and work really, really hard at it. Family comes first, but this is something that's really important to me too.
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