A Quote by Daniel Goleman
The emotional brain is highly attuned to symbolic meanings and to the mode Freud called the 'primary process' - the messages of metaphor, story, myth, the arts.
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You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
Because we do not understand the brain very well we are constantly tempted to use the latest technology as a model for trying to understand it. In my childhood we were always assured that the brain was a telephone switchboard...Sherrington, the great British neuroscientist, thought the brain worked like a telegraph system. Freud often compared the brain to hydraulic and electromagnetic systems. Leibniz compared it to a mill...At present, obviously, the metaphor is the digital computer.
Dream is personalized myth, myth is depersonalized dream; both myth and dream are symbolic in the same general way of the dynamics of the psyche. But in the dream the forms are quirked by the peculiar troubles of the dreamer, whereas in myth the problem and solutions shown are directly valid for all mankind.
The brain has an attentional mode called the "mind wandering mode" that was only recently identified. This is when thoughts move seamlessly from one to another, often to unrelated thoughts, without you controlling where they go. This brain state acts as a neural reset button, allowing us to come back to our work with a refreshed perspective. Different people find they enter this mode in different ways: reading, a walk in nature, looking at art, meditating, and napping. A 15-minute nap can produce the equivalent of a 10-point boost in IQ.
Freud was one of the greatest influences on me. He made myth into psychiatry, and I've been trying to turn it back into myth again.
I've gotten so many messages I could even get emotional thinking about it, but I've gotten so many messages from young kids all over the country that my story's resonated with them.
It's an essay that Sigmund Freud wrote about E.T.A. Hoffman's short story called "The Sandman" where someone mistakes an inanimate object for a living, breathing human being. And one of the things that Sigmund Freud really felt was that in modern life people assign qualities to objects around them that may not exist there whatsoever.
Look who's calling the cauldron black." "Kettle. It’s a kettle. Get your metaphors right." "That wasn’t a metaphor. It was a, you know..." He stared off into space, blinking. "One of those things that’s symbolic of another thing. But isn’t the same thing. Just like it." "You mean a metaphor?" "No! It’s like a story...like...a proverb! That’s it." "I’m pretty sure that wasn’t a proverb. Maybe it was an analogy." "I don’t think so.
One of the things cognitive science teaches us is that when people define their very identity by a worldview, or a narrative, or a mode of thought, they are unlikely to change-for the simple reason that it is physically part of their brain, and so many other aspects of their brain structure would also have to change; that change is highly unlikely.
Scientists who study brain-wave activity found that the longer one watches television, the more likely the brain will slip into "alpha" level: a slow, steady brain-wave pattern in which the mind is in its most receptive mode. It is noncoggnitive mode; i.e., information can be placed into the mind directly, without viewer participation.
Dancing and building are the two primary and essential arts. The art of dancing stands at the source of all the arts that expressthemselves first in the human person. The art of building, or architecture, is the beginning of all the arts that lie outside the person; and in the end they unite. Music, acting, poetry proceed in the one mighty stream; sculpture, painting, all the arts of design, in the other. There is no primary art outside these two arts, for their origin is far earlier than man himself; and dancing came first.
Mindfulness is developing an awareness of the thoughts and feelings that we move through without getting drawn into the meanings or taking action or getting sucked into the story. Like house guests, eventually they all leave. We become more attuned to being a container for those things and less identified with them.
In terms of the mechanics of story, myth is an intriguing one because we didn't make myth up; myth is an imprinture of the human condition.
Meanings generating meanings - the process has backed us into a particular corner, a kind of cave, where sunlight seldom enters.
Even though, theoretically, being a composer and being a songwriter are the same thing, in my brain, they are completely different. When I am in my composing mode, I go into my studio and turn that part of my brain on like a faucet. And when I finish, I turn it off. But with songwriting, that process is much more elusive.
Freud becomes one of the dramatis personae, in fact, as discoverer of the great and beautiful modern myth of psychoanalysis. By myth, I mean a poetic, dramatic expression of a hidden truth; and in placing this emphasis, I do not intend to put into question the scientific validity of psychoanalysis.
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