A Quote by Daniel Lubetzky

Socially conscious brands engender more loyalty. — © Daniel Lubetzky
Socially conscious brands engender more loyalty.
The next generation of luxury consumers are much more socially conscious, and they look to invest in brands that see the world the way they do.
The more socially conscious you are, the better the work you make.
No matter what road I take, I can never get too far away from the conscious lyric and the socially conscious content.
I think the younger generation, the people poised to dominate the workforce, are more socially conscious. They are more demanding in terms of environment and how that environment contributes to their life.
When you help someone through a health issue, positively impact someone's personal wealth, or take a sincere interest in their children, you engender life-bonding loyalty.
If loyalty is, and always has been, perceived as obsolete, why do we continue to praise it? Because loyalty is essential to the most basic things that make life livable. Without loyalty there can be no love. Without loyalty there can be no family. Without loyalty there can be no friendship. Without loyalty there can be no commitment to community or country. And without those things, there can be no society.
Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. People make brands. If people are compassionate, brands will be compassionate in return.
What is patriotism but love of the good things we ate in our childhood? I have said elsewhere that the loyalty to Uncle Sam is the loyalty to doughnuts and ham and sweet potatoes and the loyalty to the German Vaterland is the loyalty to Pfannkuchen and Christmas Stollen. As for international understanding, I feel that macaroni has done more for our appreciation of Italy than Mussolini... in food, as in death, we feel the essential brotherhood of mankind.
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them.
Imagine maintaining 70 brands in a digital world - it is a nonsense. It is better to focus on a fewer, more distinct brands.
We want our users to use the Found Money feature so they can get extra money while they shop, which will be invested in their future. And that's a powerful idea for our customers, and it is a powerful idea for brands because from their perspective they are increasing loyalty for their brands by investing in their customers' future. And of course it helps us grow our business.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.
I only support cruelty-free brands, and I hope that more brands stop testing on animals because it's just completely unnecessary and barbaric.
There is a great deal of talk about loyalty from the bottom to the top. Loyalty from the top down is even more necessary and much less prevalent. One of the most frequently noted characteristics of great men who have remained great is loyalty to their subordinates.
I have a production company where we create socially conscious media and content.
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