A Quote by Daniel Lyons
NBC Universal has created a role called 'talent branding specialist' - a marketer whose job is essentially to put the company on the radars of the most sought-after candidates.
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The most sought-after candidates in the world today by companies like mine are people who make computer software - there's a shortage of talent.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
My role at NBC was president of 'NBC News.' I had that role for eight years.
Latin America is very fond of the word "hope." We like to be called the "continent of hope." Candidates for deputy, senator, president, call themselves "candidates of hope." This hope is really something like a promise of heaven, an IOU whose payment is always being put off. It is put off until the next legislative campaign, until next year, until the next century.
NBC has created a monster and it is called Donald Trump.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
Voting in this country has essentially been relegated to a very fledging group of election officials, who receive no training and operate on shoestring budgets on one hand, and political consultants whose job is to get their candidates elected on the other. And when you have that kind of scenario, it's really hard to describe yourself as a vibrant democracy. It's an embarrassment.
I've started a company, called Tall Girl Productions, and we've got our first project that is purely producing, not writing, with a writer named Evan Daugherty. It's for NBC, it's called 'Afterthought,' and it's science fiction-ish. That's fun.
I've started a company, called Tall Girl Productions, and we've got our first project that is purely producing, not writing, with a writer named Evan Daugherty. It's for NBC, it's called Afterthought, and it's science fiction-ish. That's fun.
I worked for a company called Population Services International, a social marketing company advocating healthy behaviors. We had a big branding campaign with celebrities to help educate about the proper use of mosquito nets, for example, to help prevent malaria.
One classic mistake is when people give the impression that they just want a job, not this job or this company in particular. From a hiring manager's perspective, you're looking for someone who is excited about this role or this company.
We've always been a slightly specialist interest, and as you get older, for specialist interest programmes I think broadcasters are probably looking for younger talent, really.
I was nominated at first by a group called Justice Democrats. They were trying to essentially field non-corporate candidates in the 2018 midterm election. They were looking for people with a history of community service, and my name had come across their desk, and they called.
I went back to work right away [after prison]. I was very lucky — a friend of mine created a job for me at his company. Most prisoners who come home face really significant challenges when it comes to finding work. It’s very, very hard for most people who have a criminal record to get a job. I think the system is very wasteful of taxpayers’ dollars. It’s also very wasteful of human potential. I found that most people whom I was locked up with were, you know, good people who have skills and value. Prison is a missed opportunity to nurture those things.
Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.
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