Making a good music video isn't easy. If it were, MTV would still be showing them instead of '16 and Pregnant,' which I assume is shot exclusively in Utah.
"St. Lucia We Love" is actually a song produced by Stratosphere music (also St. Lucian). The CEO of Stratosphere music approached me and wanted me to produce a music video for this song which was already a hit in my country. I felt privileged to have been chosen to do such a video. So every time I went out to shoot a scene from the video, I would get a still shot from the scene to tease the public. The photo of the amazona versicolor is is an actual scene from the video which was released on St. Lucia's Independence day (22nd February, 2013).
There are always reasons for people's behaviour, and it's easy just to dismiss them and assume that we already know their story, especially if they're no good at showing their emotions. Life gives you all these knocks, it's so easy to form a shell to protect yourself. I've done it myself.
When I was 15, 16, 17 years old, I spent five hours a day juggling, and I probably spent six hours a day seriously listening to music. And if I were 16 now, I would put that time into playing video games.
I worked with three people who were doing video music shows before MTV.
The 'Work Hard, Play Hard' video shows how much a part of music the fans can really be. With the help of SanDisk, we were able to create the first-ever music video to be made using fan videos shot only from their mobile phones.
The first video I shot for "A Zip and a Double Cup"â€"I have two versions, a remix video and a the originalâ€"because I wasn’t really trying to do anything. I just came home and got kind of high and shot a video in the parking lot. I just shot the video how I wanted to do it and posted it online and the next day it went crazy.
With MTV in the '80s, you made your album but then you needed to use any money you made to create a video - instead of being able to use that money to pay for you and your band to live on while you wrote new songs. So MTV upped the ante of looking for one hit. Conceptual bands who didn't have a hit were going to lose.
Holy Ghost! wears its influences proudly: Look no further than the duo's video for 'I Will Come Back,' a shot-for-shot remake of the music video for New Order's 1983 single, 'Confusion.'
The Internet makes it easier to find good music I would have to say. The radio stations that play the kind of music you were talking about, I don't think me and Curt Smith would be that inclined to listen to. It doesn't really affect us and I certainly don't remember the last time I watched MTV.
I knew when I shot the 'She Keeps Me Warm' video that the comments were not going to be homophobic... that they would be about fat-shaming. I'm a large girl making out with somebody. I knew just that sheer fact would set people off.
All of a sudden, my picture's in the paper, or I'm making a music video, and it's still the most surreal experience. I thought you could learn, and you would acclimatise, but I really haven't.
The MTV Video Awards were never about the video, but about the song. Most of the time it was just to glorify people for the wrong reason.
As for making video comedy, pretty much anyone can do it. When I got started, I just filmed it with my webcam and used iMovie to edit the video, which I still use.
Until MTV, television had not been a huge influence on music. To compete with MTV, the country music moguls felt they had to appeal to the same young audience and do it the way MTV did.
I enjoyed my time in Utah. It was a different area to what I was used to. The people there were very nice and it was a great organization and city. I have only good things to say about Utah.
We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple Music customers and our future customers.