A Quote by Darren Hardy
The words we use don't matter as much as the emotion behind the words. When we understand this, we have the ability to influence, inspire, persuade and affect others.
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I work in a world of words - words that inspire, words that persuade and, increasingly, words that can send the message that it is acceptable to hate.
The old idea that words possess magical powers is false; but its falsity is the distortion of a very important truth. Words do have a magical effect - but not in the way that magicians supposed, and not on the objects they were trying to influence. Words are magical in the way they affect the minds of those who use them.
I have this theory that the more important and intimate the emotion, the fewer words are required to express it. For instance in dating: 'Will you go out with me?' Six words. 'I really care for you.' Five words. 'You matter to me' Four words. 'I love you.' Three words. 'Marry me.' Two words. Well, what's left? What's the one most important and intimate word you can ever say to somebody?
'Goodbye...'
When I write a song, I tap into the emotion and the feeling and then I use the emotion to write the words. It's the opposite when I act. I use the words and tap into the emotion.
Words are singularly the most powerful force available to humanity. We can choose to use this force constructively with words of encouragement, or destructively using words of despair. Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to humble.
'Words, Words, Words' was very much its title. It's just words, words, words and trying to show that I can pack as much material into an hour as I possibly could word count-wise.
You're able to use a search engine, like Google or Bing or whatever. But those engines don't understand anything about pages that they give you; they essentially index the pages based on the words that you're searching, and then they intersect that with the words in your query, and they use some tricks to figure out which pages are more important than others. But they don't understand anything.
I have always taken care to put an idea or emotion behind my words. I have made it a habit to be suspicious of the mere music of words.
Sometimes people don't know what is behind the words they use. But an innocent little remark at school can affect you later in life.
Children's authors have to pick words that reflect the spirit of a book and convey its message but also words that light children up, that children will recognize. Words that inspire and comfort. Words that challenge yet don't patronize. Words that, well, mean something to them.
Style is a very simple matter; it is all rhythm. Once you get that, you can't use the wrong words. But on the other hand here am I sitting after half the morning, crammed with ideas, and visions, and so on, and can't dislodge them, for lack of the right rhythm. Now this is very profound, what rhythm is, and goes far deeper than any words. A sight, an emotion, creates this wave in the mind, long before it makes words to fit it.
Words outlive people, institutions, civilizations. Words spur images, associations, memories, inspirations and synapse pulsations. Words send off physical resonations of thought into the nethersphere. Words hurt, soothe, inspire, demean, demand, incite, pacify, teach, romance, pervert, unite, divide. Words be powerful.
Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again.
Without precise meanings behind words, politicians and elites can obscure reality and condition people to reflexively associate certain words with positive or negative perceptions. In other words, unpleasant facts can be hidden behind purposely meaningless language.
I find myself in a position where I have a voice that has the potential to influence - I want to use that to inspire confidence in those that have yet to find it, to inspire compassion in those who don't understand, but most importantly, to inspire love in everyone through the experiences and stories that we can all relate to or empathize with.
Use familiar words-words that your readers will understand, and not words they will have to look up. No advice is more elementary, and no advice is more difficult to accept. When we feel an impulse to use a marvelously exotic word, let us lie down until the impulse goes away.
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