A Quote by Dave Eggers
McSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object.
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You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products.
Book writing is not a get-rich-quick scheme. Anyone who decides to write a book must expect to invest a lot of time and effort without any guarantee of success. Books do not write themselves and they do not sell themselves. Authors write and promote their books.
Companies that actually survive and flourish are going to change their business model from production to aggregating the networks and the network services and solutions. If you're a construction company or an IT company or a logistics company or an information data operation, to the extent that you can find ways to help build the commons, you can get some commercial value in that.
Publishing is the only industry I can think of where most of the employees spend most of their time stating with great self-assurance that they don't know how to do their jobs. "I don't know how to sell this," they explain, frowning, as though it's your fault. "I don't know how to package this. I don't know what the market is for this book. I don't know how we're going to draw attention to this." In most occupations, people try to hide their incompetence; only in publishing is it flaunted as though it were the chief qualification for the job.
The current publishing scene is extremely good for the big, popular books. They sell them brilliantly, market them and all that. It is not good for the little books. And really valuable books have been allowed to go out of print. In the old days, the publishers knew that these difficult books, the books that appeal only to a minority, were very productive in the long run. Because they're probably the books that will be read in the next generation.
That is the person you want publishing your book. To be in it, you really have to believe in books and love whatever it is you're publishing. Both on the book side and especially on the magazine side, I've had editors that I did not get the same feeling from. That feeling of, "This is something I believe in, I don't care how long, I'm going to publish it" - that kind of passion and commitment means a lot to you.
We sell books, other people sell shoes. What's the difference? Publishing isn't the highest art.
I think what makes good children's books is putting the same care and effort into it as if I was writing for adults. I don't write anything - put anything in my books - that I'd be embarrassed to put in an adult book.
It's extremely hard to build a company with a product that everyone loves, is free and has no business model, and then to innovate a business model. I did that with Kazaa, had half a billion downloads but that wasn't a sustainable business.
I have students that I tell, "If your book doesn't sell or you can't publish it, write another book. Quit sitting around." The publishing world is a business, but it's not any big deal. An editor is not your guru. Your agent is not your guru.
There was a 3-foot-long model that was built for 'New Hope,' and then there was an 8-foot model that was built for 'Empire Strikes Back.' The 8-foot model and the 3-foot model are kind of different. A lot of the details are different between the two of them.
The technology that threatens to kill off books as we know them - the 'physical book,' a new phrase in our language - is also making the physical book capable of being more beautiful than books have been since the middle ages.
he technology that threatens to kill off books as we know them - the "physical book," a new phrase in our language - is also making the physical book capable of being more beautiful than books have been since the middle ages.
It's actually as simple as this. New authors, building their customer base, need physical bookshops. Physical bookshops are lovely tactile, friendly, expert, welcoming places. Physical books, which can only be seen and handled in physical bookshops, are lovely, tactile things. Destroy those bookshops, and the very commercial and cultural base to the book industry is destroyed. Once and for all. Like Humpty Dumpty, it can never be put together again.
Most chess books only sell a few thousand copies, and a book titled something like "Women in Chess" would sell even fewer. The idea with this title was to spread the book outside the competitive chess world. I'm interested in attracting readers who love chess but play only casually, and feminists interested in male-dominated fields.
Book proposals are written like business plans. You need to identify your market, see what the competition is in the space, calculate how many books you think you can sell, work on building a platform to sell them and promote them.
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