A Quote by Dave Kerpen

It's important to think of every customer as an online celebrity with followers, friends, & above all influence — © Dave Kerpen
It's important to think of every customer as an online celebrity with followers, friends, & above all influence
There's definitely more to me offline than what you see online. Because what I show online is what I want to show to my followers... If I showed everything I did offline, it might not align with some of my other followers around the world.
Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you.
Once you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.
Research on the Internet, research what people say about the vintage stores, look online to see if customer service is good because that's really important. Also to see online what other customers say.
When you think of customer research, chances are you think of surveys. Used alongside other strategies, they can be an important way to learn more about your customer's needs, wants and habits.
Social media is like a big trade-show. You get to network... you get to make friends and followers. But email is where those friends and followers become customers.
I think it's important that readers know that not every celebrity is a freak.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.
I think it's good to have your own selfish interests, whether it's liking chocolate ice cream or wanting a new car. It's just human nature is that. We have our own selfish interests. I think we have interests that go beyond our self to friends, to family first, maybe to friends, maybe to community. I think that's important to think about those spheres of influence that radiate from you.
Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.
Many companies talk about customer success, but how many actually put the customer first above all else, always?
You grow up inside these neighborhoods and these communities, and you have friends, friends that you love, friends that you grew up with since elementary. And you have their trust, and you have their loyalty. So it brings influence. So no matter how much of a leader I thought I was, I was always under the influence, period.
A pleasing personality helps you win friends and influence people. Add character to that formula, and keep those friends and maintain that influence.
It's important to remember how our friends have such a powerful influence on us and vice versa. This can be a great thing as long as your friends surround you with love, loyalty, respect and positivity.
I don't care how many friends you have on Facebook or how many followers you have on Twitter. Those are not actual friends or truly followers. I care about how many people will miss you if you're not back here again tomorrow.
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