A Quote by Dave Morin
When you set out to create a new product, you usually do not start by trying to think of something completely new. You think of a product or concept that is already 'normal' to the world and then try to make it better. You make it Super Normal.
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Advertisers like that because they want you to feel their product isn't normal - this perfume isn't normal, this set of lingerie isn't normal. The irony is that they are appealing to normal people to buy the product because they want them to identify with an exotic life that they don't lead.
Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new product, but not a new product itself?
If you're trying to make someone happy, you gotta try and make them happy. If you're trying to have a normal conversation, you've got to have a normal conversation. If you're trying to make them sad, you've got to make them sad. I think that's how you get real performances out of people.
The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
I think a lot of what we want to do with both the product we're building and the brand is help people make better decisions in their everyday lives by giving them access to new ideas and new possibilities.
No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.
You have to make a decision whether it's a new product or you integrate it with an existing product. It takes time to work these things out.
In the world where people with money overlap with restaurants and try to work out how to make more money, one of the things they talk about is the desire to find 'the new pizza.' This means a new mass-market product that can be made quickly and eaten both on the premises and as a takeaway.
I love getting consumer reports. I think it's one of my favourite things, studying what people have to say about the product and then trying to make it better.
My favorite characters are people who think they're normal but they're not. I live in Baltimore, and it's full of people like that. I've also lived in New York, which is full of people who think they're crazy, but they're completely normal.
I think all philanthropy invests in product innovation, whether in a vaccine or a new kind of product of one sort or another, and I think we'll all continue to do that.
If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.
It's such a normal thing for a dance producer to make music and try it out in the club, but that was relatively new to me. I wanted to make a good album that felt like it had a point.
You cannot win all the time and, often, we don't win that much. You have to have something and I think if we can create an environment where people genuinely think that we are trying to help them, trying to improve them and make them better, then OK, maybe they will try a bit harder, and do a bit better for the team and the club.
I'm trying to make something every time that feels new and surprises people. Hopefully at least one person. But it's not like I turn it off. I don't make a movie and then go back to my normal life. When I'm finishing one movie the next day I'm thinking about the next one.
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