A Quote by Dave Ramsey
This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow page ad to get started are gone.
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A technology becomes truly disruptive when it drives the marginal cost of something that used to be scarce and expensive to approach zero. Thus, it used to be to deploy software at scale, you had to fund a data center, buy a set of servers, storage, and networking gear, build an in-house IT management capability, and buy an expensive stack of enabling software before you could even get started. Now you can get all that from Amazon or Microsoft on a pay-as-you-grow model.
I used to watch TV in the days that I was on TV. But in that time, streaming has come along. So I can honestly say, I have no idea what's on real-time TV.
So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.
The biggest difference between British TV and American TV is money. But what money doesn't do on American TV, which I thought it would, is buy you time. You don't get more time. You get more toys.
Hardcover books are fairly expensive these days and to read one requires a significant commitment of time in our busy society. So I want to make sure that when readers buy one of my books they get something they're familiar with.
These days that wouldn't happen - waiting for the light to be exactly right. Because it takes time and time is money. And with these big productions with expensive actors, you just don't have the time to get every shot exactly right.
Having the great opportunity on a daily basis to sit in front of a blank page is terrifying, and at the same time really exciting. I can't actually get better at my job, because every time you finish something you start with a blank page, with nothing.
I can't tell you how many home businesses are almost in bankruptcy court over a Yellow Pages ad only to find out that the Yellow Pages ad isn't where their market will look for them, and it cost more than they thought.
I don't buy into the glory days thing. I think every time has its great things to it. The '60s were such a glorious time but it's easy to forget that there was all sorts of bullshit too.
The fifties are a peaceful time, a quiet sleeping time between two noisy bursts of years, a blue and white time filled with sweet yellow days, music and bright smelling memories.
And indeed there will be time for the yellow smoke that slides along the street rubbing its back upon the window-panes; there will be time , there will be time to prepare a face to meet the faces that you meet; there will be time to murder and create, and time for all the works and days of hands that lift and drop a question on your plate; time for you and time for me, and time yet for a hundred indecisions, and for a hundred visions and revisions, before the taking of toast and tea.
There was a DJ who stayed up for eleven days straight, the longest-recorded period of time anyone has ever gone without sleep, and he started playing nothing but Crosby, Stills and Nash, and that's how they knew it was time to call the ambulance.
I played a lot of acetates at the end of my vinyl period - I used to make tracks and get them pressed in four or five days - but the quality was always so bad and they would skip all the time. The vinyl days for me are over. I still buy vinyl, but only albums, and just to play. For DJing, vinyl is a nightmare.
Today, in 2011, if you go and buy a color laser printer from any major laser printer manufacturer and print a page, that page will end up having slight yellow dots printed on every single page in a pattern which makes the page unique to you and to your printer. This is happening to us today. And nobody seems to be making a fuss about it.
There was a time in my life when I was travelling to football grounds five days a week. Combined with TV work and the hours spent driving to different venues as well as watching the game, it took up an enormous chunk of my life. But I'm getting older, and those days are long gone.
More free time means more time to waste. The worker who used to have only a little time in which to get drunk and beat his wife now has time to get drunk, beat his wife - and watch TV.
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