A Quote by David A. Aaker

Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.

David A. Aaker

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About Adds Branding Creation Follows Generic Human Humans Meaning Must Otherwise Price Proposition Provide Robotic Soul Spirit Ultimately Value Would

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David A. Aaker
Born: 1938

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

The Weeknd

Ultimately, I think authenticity is always key, no matter what you do in life. It's also key to the branding side of things.

Russell Wilson

Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.

Wally Olins

Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.

David Cohen

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

Larry Winget

A psychoneurosis must be understood, ultimately, as the suffering of a soul which has not discovered its meaning.

Carl Jung

I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?

Astra Taylor

I often tell my students not to be misled by the name 'artificial intelligence' - there is nothing artificial about it. AI is made by humans, intended to behave by humans, and, ultimately, to impact humans' lives and human society.

Fei-Fei Li

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

Mark Manson

Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.

Carly Fiorina

Ultimately, you have to provide value to the user.

Alan Schaaf

Since science and religion provide two different perspectives on the human situation, they must ultimately be able to be reconciled.

Jeremy Griffith

Man's Chief purpose is the creation and preservation of values; that is what gives meaning to our civilization, and the participation in this is what gives significance, ultimately, to the individual human life.

Lewis Mumford

Intrinsic value follows meaning follows form follows economics follows function follows more economics follows market research.

Erik Adigard

I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.

Karen Civil

I look to Islamic ethics to find something that can provide the basis for shared values with other traditions, and ultimately universal values. This ties into the point I made in a book, 'The Quest for Meaning', that the only way for values to be universal is if they are shared universal values. My main point is, in this quest for value the aim is not to express your distinctness from others, but about being able to contribute to the discussion of universal value.

Tariq Ramadan

A Quote by David A. Aaker

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