A Quote by David Airey
A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.
Related Quotes
Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target, you don't need to hire a designer, you barely need to know how to operate a computer program, the logo may as well be anything.
I came up with my natural logo and ya know, just dealing with Nike I was like can y'all put my logo on the shoes and, you know. At that time I think other guys had logos or specific names on the shoe. So they was like yeah - let's rock and roll.
When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store.
A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.
I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.
I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?
I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."
Biggie has been the logo for success, the logo for doing it big - from popping champagne, the ladies, the fashion.
Supporters - they're where the heart is. They don't need 'merch.' They don't need to show their affection by wearing a sandwich board on their bodies, logos. No, no, no... people who support The Dream are a little bit more sophisticated than that.
I took a Logo programming class in fifth grade. Logo is a language specifically designed for the classroom environment. It was basically doodling through words.
At the end of the day, we all know what the Jordan logo means, and you can't take anything away from that. But it's pretty cool to have my own logo on a Jordan shoe.
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
I hate these people, the Rams and their owner, Georgia Frontiere, for what they did, taking the Rams logo with them when they moved to St. Louis. That logo belonged to Southern California.
I would never wear anything with a logo. That I really find difficult. It's a frustration that I'll find a nice shirt or something and it's got 50 prints of the logo on it - why do they do this?
Our logo for Lanvin is a mother and a daughter. I've always said, 'It's not a lion, and it's not a horse. It's a mother and a daughter.' I find the logo very emotional.
Related Authors
Alexey Brodovitch Quotes
American
Graphic Designer
April Greiman Quotes
American
Graphic Designer
Bob Gill Quotes
American
Graphic Designer
Emil Ruder Quotes
Swiss
Graphic Designer
Erik Spiekermann Quotes
German
Graphic Designer
Herbert Bayer Quotes
American
Graphic Designer
Jessica Walsh Quotes
American
Graphic Designer
Lester Beall Quotes
American
Graphic Designer
Neville Brody Quotes
English
Graphic Designer
Paula Scher Quotes
American
Graphic Designer
R. J. Palacio Quotes
American
Graphic Designer
Susan Schneider Quotes
American
Graphic Designer
Wim Crouwel Quotes
Dutch
Graphic Designer
