Roblox is free. The dev tools are free. Anyone can come in and play with Roblox Studio and make a game and push it to our cloud and have it be playable.
Roblox is not only free to play, but free to build.
As our platform gets technically better, coupled with allowing developers to make real money on Roblox, that's created a virtuous cycle where the quality of Roblox games is continuing to go up and up.
The foundation of Roblox is user-generated content: just like on YouTube there is so much to watch, on Roblox there is so much to play.
We want kids to have an opportunity for free play. Roblox allows them to get together, make their own rules, go together wherever they might want.
Using Roblox is free but the creators are able to charge virtual currency for the experiences. In our bird simulator you can become an eagle for $10.
We have people building models in Roblox for their Mayan ruins history project, or we've had people build tornadoes for their weather project. Roblox can be used in a lot of different ways.
To enable our vast offering of user-created play, Roblox offers a virtual construction and game-development platform where everyone has the power to make anything from avatar clothing and 3D models to virtual worlds and hardcore games.
Running on the cloud gives us scale. It also allows us to moderate, watch the chat, keep Roblox family-friendly and safe, and it allows just everyone to kind of push their creations and immediately scale infinitely.
We continually compare Roblox to traditional gaming companies. The difference between us and them is that Roblox has millions of people always creating stuff. That gives us the viral juice both with the content and the sharing between all those users.
Roblox gives builders the tools and freedom to put their imaginations into action.
We want all users to be safe on Roblox, and we will continue to invest in the safety of the game so it is a positive, productive, fun, and protected space for our community.
Once parents see that Roblox isn't simply a video game, but a platform for creativity, building, coding, collaboration, and more, they become some of our biggest advocates.
The single aim of my life is that every child is:
free to be a child,
free to grow and develop,
free to eat, sleep, see daylight,
free to laugh and cry,
free to play,
free to learn, free to go to school, and above all, free to dream.
As a platform, our real goal is for someone who's a Roblox creator to make one experience that can work around the world in many languages.
He was free, free in every way, free to behave like a fool or a machine, free to accept, free to refuse, free to equivocate; to marry, to give up the game, to drag this death weight about with him for years to come. He could do what he liked, no one had the right to advise him, there would be for him no Good or Evil unless he thought them into being.
Roblox's strength has always been both capitalizing on the early phase but playing the long-game as well.