A Quote by David Berman

Designers must educate the public that design is about strategy, not decoration. However, such attempts are repeatedly undermined by a design world hooked on competitions and awards ceremonies that celebrate creativity instead of strategy results and sustainability.
Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.
I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.
Minted.com is both a global design community and stationery retailer. Independent graphic designers from all over the world submit designs to our ongoing design competitions, and Minted's community votes to tell us what to sell.
What I love about design is the artistic and scientific complexity that also becomes useful . . . Great designers also pursue a mission. Great designers design with mankind in mind . . . The crossroads of science and art, innovation and inspiration are what I love about design.
Democratic strategists and operatives should not design a strategy based off today's conditions. They should be setting a strategy for where the trajectory of polling is headed.
A good strategy is not always successful, but even an "inappropriate" strategy may be an actual strategy. A "bad strategy" is one that doesn't even try to address an important challenge. Instead, it speaks of aspirations, visions of the future, lays out performance goals, or simply lists a bunch of unconnected actions.
When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
The new strategy is to teach intelligent design without calling it intelligent design.
Design is all about relationships. Unfortunately, many designers don’t fully appreciate this. Some of the best design work I’ve ever done was drinking coffee or beers with engineers, marketing people, and business development hustlers. And I wholeheartedly mean design work.
I do believe that most startups who develop applications and digital products design 'towards the middle.' By this, I mean they design their products to reach the broadest consumer base possible, which is a sound strategy in some respects.
Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible
The nature of the hybrid research/design model means that we often can see design efforts as attempts not to concretize the outcomes of research but instead to justify, promote, or initiate them
The tragedy of feminine design is that it receives so little official support. Most of the world's design schools, having been organized by men, encourage a masculine approach, even when they are run by women. Yet many designers who are male in the biological sense have a feminine approach to design.
Over the years, I observed that many talented graphic designers, including those in my own family, had difficulty getting their designs to market. I thought it would be possible to hold open stationery design competitions where all designers could participate.
If you believe in a security strategy - a strategy of more friends and fewer enemies, a strategy of greater cooperation and a strategy of keeping America better at home as we grow more diverse - we have to build the minds and hearts to build this kind of world.
Graphic designers should be literate in graphic design history. Being able to design well is not always enough. Knowing the roots of design is necessary to avoid reinvention, no less inadvertent plagiarism.
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