A Quote by David Brinkley

The one function that TV news performs very well is that when there is no news we give it to you with the same emphasis as if it were. — © David Brinkley
The one function that TV news performs very well is that when there is no news we give it to you with the same emphasis as if it were.
I'm confused about who the news belongs to. I always have it in my head that if your name's in the news, then the news should be paying you. Because it's your news and they're taking it and selling it as their product. ...If people didn't give the news their news, and if everybody kept their news to themselves, the news wouldn't have any news.
The phone's never far away. The TV's always on. We are constantly on the news cycle; either watching the news, making the news, talking about the news.
I try to put myself in the shoes of people in the news. I'm in the news myself quite a lot. But there's many days I give thanks I'm not in the news and the news that's out there.
I just don't need cable news. There's nothing that happens on cable news that I don't already know. I'm talking about just the acquisition of information, learning things. What is on cable TV is not that. Cable news isn't news. What is happening on cable news right now is a political assassination of not just Donald Trump, but of ideas and cultural mores that I believe in.
Strategically, a major function of the CEO is to look for bad news and encourage the organization to respond to it. Employees must be encouraged to share bad news as much as good news.
The weakness of cable news is that it chases its audience around. Your audience wants fast-paced, popular news. It needs real news. Cable news changes its stripes based on audience reaction. Viewers are reacting well to breaking news? You probably do more breaking news than you need to. The struggle is building something so that people will come to you, as opposed to constantly changing what you are because you're unsure of where the audience is.
It used to be CNN and other television outlets were founded on this idea of a news wheel. You give us 22 minutes, and we'll give you the world. But that's not the way people consume news and information any more.
I have a liberal definition of news because I think news can be what excites people. I'm not very sanctimonious about what news is and isn't.
Now your kids can't escape. Thirteen-year-olds back then, if they didn't watch the evening news, they didn't see news. If they didn't watch the 6:30 or seven p.m. news, they didn't see news. Today younger people have much more access to that kind of hard news than you did when you were 13 back then.
For a long period of time, the media covered rap music and hip hop the same way they cover a lot of black people, people of color, you know, the bad news happens to be news. They used to have these little stupid colloquialisms that pop up like, "You know what? No news is bad news!" They trick the masses into thinking that any news is great for you. And I just think that's a piece of crap.
Whenever your agent and your manager are on the phone with you at the same time, you know they're either going to give you the most amazing news or the worst news.
American TV news is much more sophisticated. I think that American TV networks, it looks like, they invest a lot into news.
I think it would be a mistake for social media companies to try to, on their own, determine or deign what is a fake news story and what isn't and shut it off, or what's a good news organization or a bad news organization. That's a very, very slippery slope.
I like to watch the news, because I don't like people very much and when you watch the news... if you ever had an idea that people were really terrible, you could watch the news and know that you're right.
Tom Brokaw has been criticized for not being patient enough with me. But, in his defense, he is a news purist, and what he does is absolutely right for him. When we were thrown together, there was the matter of an actress coming in to do the news. I was missing the camera, not reading very well - there was a lot of stuff I had to get used to.
I set a rule that people weren't allowed to send good news unless they sent around an equal amount of bad news. We had to get a balanced picture. In fact, I kind of favored just hearing about the accounts we were losing because ... bad news is generally more actionable than good news.
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