A Quote by David Chipperfield
In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down.
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I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.
The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down.
I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
If Britain doesn't stay in the Single Market or Customs Union, we are very much in favor of a free trade agreement between the U.K. and Europe. We don't want Britain to be punished for its decision to leave, and it is not in our interests for Britain to be punished because we may be the ones who lose out as much if not more than them.
I'm a marketing guy at my core. If I wasn't doing music, I would still be introducing ideas on how I like branding and marketing.
Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.
Britain is undoubtedly becoming more cultural. No question of it. People who say it is dumbing down simply don't look around enough. They don't know enough.
In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.
The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.
I've always had an interest in the fashion industry. Fashion advertising and lifestyle branding has always been intriguing and provocative to me. It's not just clothing or style that I had interest in, it was more the marketing side of things that I had intrigue in.
History is a story of violence at work. It all comes down to the old saw that, however much you can gain with a kind word, you can gain more with a kind word and a gun.
The dumbing down of America is evident in the slow decay of substantive content, a kind of celebration of ignorance.
Dumbing down takes many forms: art that is good for you, museums that flatter you, universities that increase your self-esteem. Culture, after all, is really about you.
And it's all just from word of mouth. No big marketing. That means the folk who come to the gigs are there 'cause they love their tunes. That means it's real.
What does impress both the unsaved and saved alike are those rare individuals who have learned to control their lifestyles and use the abundance they have to help others and spread God's Word. ... Let me propose a radical idea from God's Word: Determine God's best for your life, and be satisfied with it, even if it means moving down in lifestyle.
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