A Quote by David Chipperfield

I'm suspicious of the idea of architects acting like business executives, brand managers, or purveyors of luxury goods. — © David Chipperfield
I'm suspicious of the idea of architects acting like business executives, brand managers, or purveyors of luxury goods.
It is solely bigness in business which makes it possible to supply the masses with all those products the present-day American common man does not want to do without. Luxury goods for the few can be produced in small shops. Luxury goods for the many require big business.
I'm not in the luxury-goods business. I sell unique objects. I wish I was in luxury goods because then I could just call the factory and say, 'I need 10,000 more of whatever.' But I can't - because then it's not art, it's something else.
The boom for luxury goods is unending. There are people who never have to worry about whether they can afford something they like. In one part of the world or another there will always be someone with money to spend on luxury.
Of course, most luxury goods in China are for corrupted officials and their relatives. And that made China become the biggest luxury-goods market. In this kind of dictatorship, in this kind of totalitarian society, it is easy to make deals that you cannot make in a democratic society.
Luxury goods are the only area in which it is possible to make luxury margins.
Too many architects are just trying to make all of their buildings look like a brand, and that may be good for business, but that is terrible for the cities because they lose character. If I go to Paris, I go to see the beauty of Paris and the coherence of Paris.
Business exists to supply goods and services to customers and economic surplus to society, rather than to supply jobs to workers and managers or even dividends to shareholders.
As someone who started a company with an idea of creating a luxury brand with a soul, I needed to learn more about how I effect change.
Defining, embedding, and living core beliefs set the stage for executives and employees to connect. Through actions that consistently convey who we are and how we act, executives can inspire employees to believe in the organization's values and buy in to its brand.
I wasn't driven to acting by any inner compulsion. I was running away from the sporting goods business.
Companies buy customers when they cannot win new business on their own. They merge when their executives do not have a better idea of what to do.
In general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the stupid American population. I hated the disrespect that these people had for "consumers."
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.
Not many architects have the luxury to reject significant things.
I don't think it ever does any harm in any business to feel that there is someone there who cares about it. If you look at any business, fashion being the most obvious, the aura, or the reality of the designer, is part of what creates it. It's true in luxury goods stores and in good food stores. It leaves a palpable sense that someone cares.
Computers allow architects to remain parental instead of being marginalized by the contractors and managers.
This site uses cookies to ensure you get the best experience. More info...
Got it!