A Quote by David Crane
Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.
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My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced when I was about 9. In 1978, my dad moved to Nashville and opened an independent record promotion company, Mike Borchetta Promotions.
The record business is an oxymoron. In the 1960s, there was an upside to selling plastic discs so labels took the risk - they paid for the record, for marketing, promotion, publicity, everything it took to make the artist a star. But now we have to go back to the venture capital model. The business is stopping and everyone's complaining but you can't blame labels. It's a shitty business. You do it because you're passionate, or because it's what you've always known. But if you lived through the nineties, nobody is thinking this is great compared to what it used to be.
Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform.
Whatever you gain through self promotion you'll have to sustain through self promotion. When our promotion comes from God, He sustains it.
I'm into it, I'm into MP3's; I think there's no way you're ever going to be able to legislate people having to buy a record in order to listen to it. You have to look at it as a means of promotion, and if the music is good enough, promotion is a good thing.
Promotion is absolutely essential in the movie business.
I am extremely honoured by Indian Council For Culture Relations, India's apex body on the promotion of great Indian culture across the world for including cinema and I am deeply honoured for being the first person from the Indian film industry to represent the cause of this industry in the overall cultural promotion globally.
My contract with mercury PolyGram Nashville was about to expire. And I never had really been happy. The company, the record company, just didn't put any promotion behind me. I think one album, maybe the last one I did, they pressed 500 copies. And I was just disgusted with it. And about that time that I got to feeling that way, Lou Robin, my manager, came to me and talked to me about a man called Rick Rubin that he had been talking to that wanted me to sign with his record company.
We have not had a ton of innovation and marketing in the concert industry, much like the record industry. We have been a fairly old-school business compared to Coca-Cola and the big packaging/marketing companies.
As for the promotion of peace congresses we have had our meetings and assemblies, but the promotion through them of the determined and effective will to peace displaying itself in action and policy remains to be achieved.
Resenting promotion is one of the greatest obstacles to success. People who have issues with selling and promotion are usually broke.
Releasing a record is only the tip of the iceberg when it comes to the promotion of the product, but you have to play the game if you are to have a chance of competing in the market place.
I have had people that I was doing some promotion stuff with go, 'You know, we had an idea. We should have, like, a legends fight.' It's always that. That conversation always comes up when we're talking about doing some promotion for a company or helping them promote their league.
Recognition for a job well done is high on the list of motivating influences for all people; more important in many instances than compensation itself. When someone is promoted, a promotion that everyone could see coming because of an excellent record, the entire department is stimulated. For it is clear, then, that promotions are based on merit. A promotion that seems to come out of the blue, which is always the case when no one knows what the next fellow is doing, causes nothing but resentment and a further weakening of the will to work.
I did a record with Janet Jackson, and it went to the top of the charts, and we had all of these complications, and she couldn't be in the video and couldn't do anything for the record. I went through something similar with Pitbull. I think it works really well for a lot of other artists, but for me, it just doesn't work that well.
Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.
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