A Quote by David Droga
We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.
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I think context, location matters a lot. Because location obviously in my situation, it's the space in which the work is going to be exhibited. And since some of the work I do is created onsite, it requires a different type of space, versus the smaller drawings or more subject-oriented work. So that the context becomes important.
I think creativity is something that best happens when you have clear parameters. If you're not confined by anything then it's meaningless. You've got to rap over the beat, or you've got to color within your canvas. You pick the canvas size first. That makes most sense to me.
Now the canvas is not just my country Pakistan, but now the canvas is the entire world. Now the canvas is the entire ummah (Muslim nation).
Journalists used to be obsessed with working at a New York magazine or newspaper or TV network. Now the entire industry is obsessed with going viral and how words will be received via social media.
The mobile-first, cloud-first is a very rich canvas for innovation - it is not the device that is mobile, it is the person that is mobile.
Perez Hilton is brilliant to me. Because he’s taken something that people don’t think is valid, don’t think is important, and he’s made them obsessed with it. People are obsessed with him. They’re obsessed with his site, they’re obsessed with what he does. They love him. They all love him. They love you, they hate you, what you don’t want is indifference. The day that I put a record out that nobody says a damn thing about, that’s bad.
No one would want to pay a penny for an empty canvas by me. But it would be quite another if the empty canvas were signed by a great artist. I would be surprised if an empty canvas by Picasso or Matisse signed and inscribed with the words, 'I wanted to paint such and such on this canvas, but did not do so,' would not fetch thousands... After all, with an empty canvas, the possibilities are limitless, and so perhaps is the cash.
When I was a kid, going to Universal Studios, which was all I wanted to do, all the time, there was a show that was all the monsters, and I loved that show. I was obsessed with Dracula. I was obsessed with Frankenstein. I was obsessed with the Wolfman.
I'd rather be around a passionate nerd than a non-passionate cool person. Because if you lack passion, your soul is diminishing by the second. You have to be passionate about something. Call it obsessed or whatever you want, but be obsessed about something. Obsessed people care. I'm passionate about so many things, it becomes an issue at certain points, but at least you have the ability to feel that much about something.
Everybody is talking about synergies. You've got to take out every cost you possibly can. You have to position yourself as your services change.You have to think about in five years from now what is going to happen technologically to you. And then you do have to think about M&A or your balance sheet, and you have to think about everything in the context of, "Am I prepared to meet that challenge?".
My family didn't film anything. But then you look deeper and realize, maybe there are photographs, there are things. It's also context: You give something a context, and suddenly it becomes really deep or meaningful footage.
Initially, the television was seen as the devil incarnate by people that worked in the content industry. Now over time it turned out that that was one of the best things that ever could have happened to a content creator. I think the Internet is no different.
I think television has become such an interesting place for characters and for incredible storytelling. Half of what I watch are television shows that I've become obsessed with. I just think that it's opened up so much, to be such an interesting and creative medium, and so many wonderful directors and actors are moving to television because it is a great medium for telling stories and for creating a character over a long period of time.
There are days when I'm completely obsessed with Kate Bush, and there are days when I'm completely obsessed with the Eurythmics. Then it's Aretha Franklin, then it's Lena Horne, then it's Ella Fitzgerald, then it's John Legend, then it's Michael Jackson. Music, to me, is like food, so I feel like whatever I need that day, I can get from a song.
Everybody's got baggage, and not just the classic, 'Oh I have so much baggage,' but everyone comes with so much context, and you're not just dating a person: you're dating all their context, too. Part of relationships is negotiating each other's context.
I never know what I'm going to put on the canvas. The canvas paints itself. I'm just the middleman.
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