A Quote by David Droga

The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.

David Droga

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Advertising Advertising Agency Agency Change Creative Creative People Disciplined Formats Majority Ourselves People Think Traditional Want Within

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David Droga
Australian - Businessman
Born: 1968

The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.

John Kao

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

Edward Bernays

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Oliviero Toscani

One of my jobs was at a start-up ad agency. They were trying to do things differently, work with socially conscious clients, and to really be a more creative take on advertising than the industry itself. But I noticed that what the guys at the office were circulating for inspiration still came from within the ad industry. I thought that was really counterintuitive - to only borrow inspiration from within your own industry.

Maria Popova

It is proof of a base and low mind for one to wish to think with the masses or majority, merely because the majority is the majority. Truth does not change because it is, or is not, believed by a majority of the people.

Giordano Bruno

Formats are going to change because this is what the people want. It's not what the labels want.

Nikki Sixx

Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.

Sara Sheridan

To reform the Secret Service, the agency needs a director from outside the agency who will be immune from that culture and not beholden to entrenched bureaucrats within the agency.

Ronald Kessler

I think a lot of people want people who actually have qualities they don't find attractive as a way of being able to change them. It's fascinating, because people think if they can change the other person, they can change themselves. It's a complex phenomenon. It's a fantasy that's actually about being able to come to terms with ourselves.

Alice Englert

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

David Ogilvy

We've seen a departure from the traditional work of the National Security Agency. They've become sort of the national hacking agency, the national surveillance agency. And they've lost sight of the fact that everything they do is supposed to make us more secure as a nation and a society.

Edward Snowden

There is in us an instinct for newness, for renewal, for a liberation of creative power. We seek to awaken in ourselves a force which really changes our lives from within. And yet the same instinct tells us that this change is a recovery of that which is deepest, most original, most personal in ourselves. To be born again is not to become somebody else, but to become ourselves.

Thomas Merton

Agency has become a catch word. In a way, this intoxication with ‘agency’ is the product of liberal individualism. The ability of individuals to fashion themselves, to change their live, is given ideological priority over the relation within which they themselves are actually formed, situated, and sustained.

Talal Asad

The crazy creatives are the creatives who never go completely mad. They aren't so easily disheartened by the seemingly endless amounts of scrutiny that creative individuals tend to receive because they, like insanity, are the ones who feed off of opposition and negative feedback and manage to continue along with a healthy ambition. It is the crazy that teaches us to use our gifts wisely and own all the attackers.

Criss Jami

Traditional local advertising is not what retailers want. They want not just for you to see an ad - they want you to come into the store, to be a repeat customer and to spread the word.

Sam Altman

The healing of ourselves as healers has to take place first. Bringing ourselves to wholeness, we become more sensitive to other people. In the change of consciousness that happens within us, we bring about change of consciousness in those around us and in the planet itself.

Marion Woodman

A Quote by David Droga

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