A Quote by David Droga
Before the term 'viral video' came out, we used the mass media to our advantage.
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When we first started 'The Breakfast Club,' we wanted to have a video person dedicated to filming our interviews and sending out content. I think having video clips that could go viral, or get picked up by media outlets, helped us get syndicated, because people in other cities were familiar with us from having seen our videos.
With social media, if you have a viral video people can like what you do and it's homegrown and very organic.
Over half of the traffic that flows over our networks is coming from video. As you think about a business that is going to be video centric and video focused, you want to have scale on the video programming side to be able to take advantage of this.
The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.
If you look at the Gulf War or new military technologies, they are moving towards cyberwars. Most video-technologies and technologies of simulation have been used for war. For example, video was created after the Second World War in order to radio-control planes and aircraft carriers. Thus video came with the war. It took twenty years before it became a means of expression for artists.
If somebody writes a review of a dry cleaner, that piece of content is not wildly viral. It's not like a viral video that can spread across the world in a matter of minutes, so as a result, each market is almost an island unto itself.
I do love the social-media aspect of working records nowadays. You can do a video and put it up on social media, and people check you out who would never check you out before. I think it's much cooler that you can just get the product right to the fans.
Since anti-racist individuals did not control mass media, the media became the primary tool that would be used and is still used to convince black viewers, and everyone else, of black inferiority.
The traditional media never gave Bernie Sanders the time of day. But he went viral the same way hip-hop and new dances go viral. And I'm part of that culture.
Everything is happening faster on the Internet, so advertisers have to be able to respond quickly. If there is a pop-culture topic, a celebrity, event, some amazing viral video, a news story - how do advertisers get close to that so they can take advantage of traffic jumps?
My interest in time emerged out of an engagement with the media that I was working with. Film and performance are temporal media. They rely on time. When I'm carrying out a performance, it matters, for example, how long I hold one particular gesture or posture. Seriality is very important too. Performance can be used to dilate time or to repeat time. And video, in turn, has its own time.
This is old school Drive-By Media treatment: take my comments out of context; play 'em for people on the street; go interview the obligatory feminazi, roll video from 1988 of me, and the end of the story then pops up. This is how to media operated, folks, before their monopoly was broken.
Mass democracy, mass morality and the mass media thrive independently of the individual, who joins them only at the cost of at least a partial perversion of his instincts and insights. He pays for his social ease with what used to be called his soul - his discriminations, his uniqueness, his psychic energy, his self.
The historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.
As far as what makes a viral video, then it's gotta be something that you've either never seen before, a fresh piece of comedy, or something that relates to something topical.
Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen.
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