A Quote by David Droga
It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.
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What patients want is not rocket science, which is really unfortunate because if it were rocket science, we would be doing it. We are great at rocket science. We love rocket science. What we’re not good at are the things that are so simple and basic that we overlook them.
Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we are and who we should be.
Great stories teach you something. That's one reason I haven't slipped into some sort of retirement: I always feel like I'm learning something new.
Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.
What a great unifier getting scared is. Not in an actual threatening, real-world way, but getting scared from horror movies or haunted houses or ghost stories. You laugh because it's a release. People laugh when they're nervous. I laugh so much at a haunted house. It's out of fear, but it's also a wonderful release. Getting scared like that, you feel good, and you feel exhilarated afterwards.
Kevin Hart. He's the man! I like his style. He's short, so I can relate. All the stories he tells are real. I respect that, and he's just a really funny dude - great comedy instincts. To do stand-up on a stage for an hour and tell stories and make people laugh is incredible.
You always want to make the best film you can. If anything I feel more relaxed after the Oscar. I feel like I have a chance to just tell the stories I want to tell and it's actually been really nice.
There is pressure when you have a very big book like 'Shadow Divers' to follow up with something big. But you can't let that pressure determine what you do. You just look for the best stories, and when you find a great one, you tell it.
My goal is to tell good stories. And to try as best I can to do something new with acting. To learn from the past and to be a relevant artist. To make stories that are interesting and contemporary and to tell some kind of emotional truth.
Something that's good in the mini-culture of 'Happy Endings' is that the goal is to try and make each other laugh. There is a pretty high bar, and you want to make the writers laugh, and you want to elevate what's already great material - and also, we're like, 'Who is even watching this? Let's just go for it.'
I'm not the best person to analyze any kind of evolution in my work, but I do feel like it's been an ongoing struggle to basically teach myself how to tell the kinds of stories that interest me in comics form.
Sometimes when we label something dystopian fiction, I feel like we're trying very hard not to use the words 'science fiction,' because science fiction has those horrible connotations of rocket ships and bodacious babes.
The best stories in our culture have some sort of subversiveness - Mark Twain, 'Catcher in the Rye.' You provide kids with great stories and teach them how to use the tools to make their own.
I approach stories as a private educational enterprise: I want to learn about something. I teach myself through research, reporting, and thinking, and then, when I feel like I know the story, I tell it to readers.
I'm very grateful to be in a position now where I have a lot more control to tell the stories I want to tell. I feel no obligation to tell any one story. I will tell you my interest mostly lies in telling stories about empowered women, but I don't feel it's an obligation. But I do feel like I am servicing a voice.
You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you're not just sharing and consuming content, you are also building relationships with people and building an understanding of people.
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