A Quote by David Droga
The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.
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Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.
The mobile-first, cloud-first is a very rich canvas for innovation - it is not the device that is mobile, it is the person that is mobile.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
Sponsored stories are not a great way to monetize mobile traffic. The phone is way more of a publishing tool than a reading tool. The attention users pay to the streams on mobile is far less than on the desktop.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
More than 80% of our revenue comes from people viewing ads on mobile devices. Inside Twitter, we talk and think mobile first.
The SP-i600 by Samsung with Windows Mobile software provides a great mobile phone experience that allows mobile professionals to be more productive and effectively manage their busy lives with seamless access to their data and the Internet when they are away from the office.
We were presented with limited opportunities to get distribution when we went to retail, so we made the hard decision to build the brand and win the community first.
The opportunity to build new and surprising partnerships to help Microsoft succeed in a mobile-first, cloud-first world is truly exciting, and I look forward to leading these efforts.
I started to be the brand, more and more. Seven days a week, 24 hours a day, I wear T-Mobile gear. I'm a bright beacon of magenta. My clothing's gotten more elaborate because a lot of people want me to wear their clothes! And then when I go to a call center, I give away my T-Mobile clothes, and walk out to my car with my socks on.
Model. Two mobile eyes in a mobile head, itself on a mobile body.
I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.
The more success I have with track and field the bigger my brand is. So I would say I'm more of a brand now, trying to build for the future.
The wagering thing for a lawyer is very interesting. Will there be mobile sports wagering? Will there be mobile prop betting? Conceivably, someone sitting in basketball area placing prop bets on a mobile phone while the individual is 10 feet from the court? Some of the possibilities are angst-producing.
When we first started Marquis Jet back in 2001, one of our first goals was to try to break into the Hollywood marketplace. We thought it was a good way to help build brand credibility and attract new customers by word of mouth.
PC Internet advertising and mobile advertising - there are some key differences. One, the ability to target is phenomenally high in the mobile space because the information... that one has about the kinds of things that you're doing on the phone is better.
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