A Quote by David Droga
Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.
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Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
There have been a lot of critiques of the finance industry's having possibly foisted subprime mortgages on unknowing buyers, and a lot of those kinds of arguments are even more powerful when used against college administrators who are probably in some ways engaged in equally misleading advertising.
The entertainment industry, the advertising industry have taken [the] tools from the art world and made themselves much more politically potent. We are really devastated and very impotent right now. A photographer just working for an advertising company has a platform to be much more politically effective in the world than an artist.
The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.
Therefore, the truly great man, although he does not injure others, does not credit himself with charity and mercy (these are natural to him). He does not seek gain, but does not despise his followers who do. He struggles not for wealth, but does not take credit for leaving it alone... The ranks and emoluments of the world are to him no cause for joy, it's punishments and shame no cause for disgrace.
When it comes to building your business and developing a powerful network, you'll want to develop a reputation as someone who highlights others. Not only does this give credit where credit is due, it also communicates that you're secure with your success and have the ability to promote others in your industry.
I'll take a lot of credit for the fact that this industry's come back.
One of my jobs was at a start-up ad agency. They were trying to do things differently, work with socially conscious clients, and to really be a more creative take on advertising than the industry itself. But I noticed that what the guys at the office were circulating for inspiration still came from within the ad industry. I thought that was really counterintuitive - to only borrow inspiration from within your own industry.
In the last century the practice of medicine has become no more than an adjunct to the pharmaceutical industry and the other aspects of the huge, powerful and immensely profitable health care industry. Medicine is no longer an independent profession. Doctors have become nothing more than a link connecting the pharmaceutical industry to the consumer.
William: What do you think of the fact that your home has been invaded by women? Maddox: I couldn’t be more pleased, as long as none of them does something to hurt Ashlyn. And I take full credit for starting the trend.
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
Quantity in diet is more to be regarded than quality. A full meal is a great enemy both to study and industry.
I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience.
The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.
There's much more money being brought into the advertising and communications business than in the music industry.
Getting to a higher spiritual level is like increasing your credit score. You get a lot more points for sinning and repenting than if you have no credit history at all.
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