A Quote by David F. D'Alessandro

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature. — © David F. D'Alessandro
Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.
The beauty is in finding, not in what you find ; that is just an excuse.
At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.
We've been trained to spend money since we were born with all these commercials with toys and G.I. Joes and Transformers. But there's so many things in the supermarket, there's so many things on television that automatically, when you turn it on, are saying, 'Buy! Buy! Buy! Buy! Buy! Buy! Buy!'
Everybody hates dependence, and that's why couples are continuously fighting, not knowing why they are fighting. They have to meditate over it, they have to contemplate over it, why they are fighting. Everything is just an excuse to fight. If you change one excuse, another excuse will be found; if no excuse is left then excuses will be invented, but somehow the fight has to be there.
From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.
I'm a rock climber. I really specialize in doing first ascents, and finding new routes outside, as opposed to doing competitions. I focus my energy on going out into nature and finding these new climbs. For me, it's not just this athletic pursuit - it's a really creative, artistic thing of finding these amazing formations out in nature, and mixing that with this high level of athleticism.
It's easy to just go out and buy a $200 piece of clothing. The real challenge is finding it for half that.
Buy ammunition! Remember that a man cannot have too many books, too many wines, or too much ammunition. Our adversaries on the other side are reaching for the excuse of lead poisoning. If they can push that idea through, you may wind up still owning your guns but without anything to shoot in them.
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
(A)ny time you buy weapons, or build an army, you begin to look for an excuse to use them. Plus, you pose more of a threat to others.
I always buy something to make myself motivated. It's good to feel that you can buy something and motivate yourself. That's what I do, just buy stuff. I like to buy something new and then record.
You can buy a man's time; you can buy his physical presence at a given place; you can even buy a measured number of his skilled muscular motions per hour. But you cannot buy enthusiasm... you cannot buy loyalty... you cannot buy the devotion of hearts, mind or souls. You must earn these.
If you're not that big player, then nobody's really gonna know who you are to promote the brand. If LeBron says, 'Go buy this shoe, it's amazing,' I would probably go buy it. But if some random person on the street was like, 'Hey, go buy this shoe,' I probably wouldn't.
A lot of the time it feels like… music is some sort of excuse to be a human. It’s kind of like people need that excuse to go and put their arms in the air and sing their hearts out.
If the big banks expect to buy influence when they give money to favored think tanks, then the public has a right to know. If the big banks don't expect to buy influence and are merely making charitable contributions, then their shareholders have a right to know. Either way, there's no excuse for keeping these payments secret.
We buy our way out of jail but we can't buy freedom, We buy a lot of clothes when we don't really need them, Things we buy to cover up what's inside.
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