A Quote by David F. D'Alessandro
Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.
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A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
Face the Nation' is a brand, a mantle, and it's a responsibility to continue to uphold, and to protect. My job is to maintain the brand, grow the brand, and along with our executive producer Mary Hager, help bring the brand along without in any way devaluing the trust that people have bestowed on us over the years.
God won't permit temptation beyond your strength. It is true that temptations come to all, but God will give you the graces you need to withstand them, if you ask him to and if you are willing to cooperate with his grace...In God's presence, consider: Do I put up a fight when temptations beset me, or do I give up quickly and surrender myself to them without a struggle? Do I rely on God's grace to conquer temptations, or am I conquered by them?
There is no man who will not be grieved at the time of his chastisement; and there is not man who will not endure a bitter time, when he must drink the poison of temptations. Without them, it is not possible to obtain a strong will. When he has often experienced the help of God in temptations, a man also obtains strong faith.
I see my position in that whole Dior construction very differently from my own brand. My own brand will stand or fall because of me. Dior won't fall if I fall. It will also still stand if I'm not there. I'm coming in there and it's like a - I don't know the English word - like a passage.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
Temptations are like tramps. Treat them kindly, and they will return bringing others with them. Temptations are never so dangerous as when they come to us in a religious garb.
Without temptations, it is not possible to learn the wisdom of the Spirit. It is not possible that Divine love be strengthened in your soul. Before temptations, a man prays to God as a stranger. When temptations are allowed to come by the love of God, and he does not give in to them, then he stands before God as a sincere friend. For in fulfilling the will of God, he has made war on the enemy of God and conquered him.
Some temptations come to the industrious, but all temptations attack the idle
The message behind every brand that's plus size is about making a woman feel confident in any shape or size. Now straight size, it's all about the signature brand and how to look good in that one brand, and not necessarily how to look good for yourself.
The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.
Ultimately a life message shouts more clearly and loudly than a brand message. Your image may communicate an outward brand, but your life shouts the real inner message.
There are two brands of discontent: the brand that merely fosters greed and snarling and back-biting, and the brand that inspires greater and greater effort to reach the desired goal. Which is your brand?
I've always liked to keep myself busy so I don't get sucked in by temptations and that was part of the reason why I set up my BMO brand - to keep me occupied during my career, but also for when I finish football.
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