A Quote by David Gilmour
I have no interest in going on a tour to make money without making new product, new art.
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I realized I couldn't get bookings as a performing artist on the road, as it were, I could not make a living in music without going on the road, but I couldn't get booked without a new product. People say, "Where's your new album?" Well, I have no new album, and I'm not going to have a new album. They said, "What are you doing?" I'm performing music that I've done my entire life that I've never performed, and I'm promoting material that I haven't promoted.
Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new product, but not a new product itself?
Making money isn't the main point of business. Money is a by-product.... A new product has been found, something of use to the world. A new industry moves into an undeveloped area. Factories go up, machines go in and you're in business. It's coincidental that people who've never seen a dime now have a dollar and barefooted kids wear shoes and have their faces washed. What's wrong with an urge that gives people libraries, hospitals, baseball diamonds and movies on a Saturday night?
In the world where people with money overlap with restaurants and try to work out how to make more money, one of the things they talk about is the desire to find 'the new pizza.' This means a new mass-market product that can be made quickly and eaten both on the premises and as a takeaway.
When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.
Traditionally the show must go on which is a stupid thing to say, but that in a nutshell is what's going on. We have a new record out; if we won't tour, the new record dies. It's reality - it's what business is nowadays. You just need to tour to sell your albums.
Why are we willing to accept a new mathematical formula we don't understand as the product of a brilliant mind, while rejecting a new art form we don't understand as the product of a deranged mind?
These ways to make people buy were strange and new to us, and many bought for the sheer pleasure at first of holding in the hand and talking of something new. And once this was done, it was like opium, we could no longer do without this new bauble, and thus, though we hated the foreigners and though we knew they were ruining us, we bought their goods. Thus I learned the art of the foreigners, the art of creating in the human heart restlessness, disquiet, hunger for new things, and these new desires became their best helpers.
If you want to make money, that's great, but if you make great music, you're going to make money anyway. Keep your eyes on making a great product. You don't even have to promote it.
When you set out to create a new product, you usually do not start by trying to think of something completely new. You think of a product or concept that is already 'normal' to the world and then try to make it better. You make it Super Normal.
The way I make art - the way a lot of people make art - is as an extension of language and communication, where references are incredibly important. It's about making a work that is inspired by something preexisting but changes it to have a new value and meaning that doesn't in any way take away from the original - and, in fact, might provide the original with a second life or a new audience.
What I noticed, in the short time I've been in Chickenfoot, we wound up doing a tour and a live DVD with basically that scoop sound. I was using OD2 for that entire tour. When we went out on this new tour and made the new record, I used the amp in an entirely different way. It was already modified.
I used to be very shy. I hated going to a new classroom and having to make new friends, meet new teachers, and adjust to a new environment.
I'm amazed by how angry people get about new art, particularly new sculptures in their town. The people who hate new sculpture usually find their type of art on birthday cards, pictures of a vintage car going round a hairpin bend and suchlike.
A few years ago, the Bose Acoustics Corporation had a new product, the Bose Wave Music System. And their ad campaign for it was not successful until they changed one thing. At the top of the ad they said, "Hear what you've been missing." And that caused the skyrocketing of the interest in purchasing of the product. Why? Because with something new, people are uncertain, and when they are uncertain, they want to avoid losses.
In short, the early receivers of the new money in this market chain of events gain at the expense of those who receive the money toward the end of the chain, and still worse losers are the people (e.g., those on fixed incomes such as annuities, interest, or pensions) who never receive the new money.
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