A Quote by David Halberstam
With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.
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In terms of style, I think the memoirist should have a novelist's skill and all the elements of a novelist's toolbox. When I read a memoir, I want to really, deeply experience what the author experienced. I want to see the characters and hear the way they speak and understand how they think. And so in that way, writing a memoir feels similar to writing a novel.
There are so many other people involved in the making of a play or a television series or whatever... even if you're a novelist there's so much in just the marketing of a book, or even the time... the zeitgeist, the moment at which it comes out. There's a lot you can't control.
I recently did the David Letterman Show about my book. He was very serious and made no jokes and it caught me off guard a little bit. He was much more serious than some of the joke shows that journalists get on.
We were on the island of Hawaii. I think I was there three months. It was fantastic. It is not much different than films. It depends on the television show but much of television today is as good or better than most films.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
The twentieth century saw a professionalization of fiction writing, particularly in its second half and particularly in the Anglo-Saxon world - not so much mainland Europe, for example. This professionalization is a tragedy. Hand in hand with this - and I have no idea what the causal relations are - there has been a rise in the idea of The Author, so that today one often has the impression that what's selling the book is not the book but the author.
The movies are fun, but I'm a novelist. In many ways, screenwriting is much easier than writing novels. I find screenplays twenty times easier to write than a novel.
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.
As much as we don't want to hear it, book marketing is a huge part of becoming a successful author.
Well I'm not a novelist. I've only written one book and that is a memoir.
An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.
Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather
I've learned from numerous sources that e-mail marketing is still far more effective in driving book sales than social media. That's why we all get those e-mail blasts from Amazon every morning.
I'm a novelist, and I'm a woman, and I'm considered to be a serious author whether I like it or not.
When you're tied to one show, you are very much at the mercy of the writers so you can suddenly get a script where you have a heart attack and die. I've got to be in The Guinness Book of World Records for having the most heart attacks on television.
More than anything I am a novelist. But for me, an author's job is not only to create linguistically accomplished works. As an author I also want to stimulate discussion.
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