A Quote by David Meerman Scott
If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.
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There are films you see that only reach your eyes. Then there are films that you can watch... that reach down to your throat, or reach your heart. 'In the Mood for Love,' though, reached all the way to my belly.
There are films you see that only reach your eyes. Then there are films that you can watch... that reach down to your throat, or reach your heart. "In the Mood for Love," though, reached all the way to my belly.
You can't be in a certain business and not sell to Amazon or not sell to Wal-Mart. You have to reckon with them, because even though there are other buyers, they're the only buyers that matter.
Your life sparks fires from within your innermost temple. No one can reach there but you, it is your inner sanctum. You are your own master there, only you can reach and ignite the fire.
Our financial system is driven by a giant marketing machine in which the interests of sellers directly conflict with the interests of buyers.
If you sit at your desk and reach and grab a cup of coffee, you don't look directly at the cup, focus on it, and get your fingers lined up before grabbing the coffee. In real life, you reach for a cup that you see out of the corner of your eye, and when you feel it, you know you can grab it.
In the long run, the quality of your work is all that matters. That is your only resumé. Be professional. Make sure your editor or publisher can always reach you. Do what's asked of you if your conscience can bear it. But know that, five years from now, as fans or prospective employers are looking over your published pages, no one will care that this story sucks because the publisher moved the deadline up or because the editor made you work an android cow into the story. All they will care about is what they see in front of them, and they will hold you responsible for it, no one else.
Television is interesting, in that the pace is quicker and you can see your work more quickly than with movies. And then, with the added social media aspect, you can access that relationship to the fans directly and you have control of the content of what you say, your perspective, your opinions and your ideas.
In the long run, the quality of your work is all that matters. That is your only resumé. Be professional. Make sure your editor or publisher can always reach you. Do what's asked of you if your conscience can bear it.
Focus on your buyers and your buyers problems
In Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"
I'm talking to a journalist and I really have nothing to say anymore, this is already uncomfortable. I feel the pain coming already. The brutal pain, when one day I should read your edit of whatever I say, because no matter what I say, no matter how I say it, no matter its tone, its frequency range, its decibel level or the way in which I put the words together, no matter my intentions and no matter the truth. What I'll read one day will be a chastised, manipulated abortion of your misunderstandings, your manipulations, your agenda and your amateur use of the English language.
I think the willingness to listen is really a matter of confidence. You can't be so superconfident in your abilities that you ignore what others say, and you can't be so diffident in your abilities that you think that if they say something, you will be so taken in that you will do the wrong thing. When you are confident about your abilities and also fully aware of what you don't know you are willing to listen to outside experts with the full sense that if you don't find it worthwhile you will ignore it.
Most of what we know about sales comes from a world of information asymmetry, where for a very long time sellers had more information than buyers. That meant sellers could hoodwink buyers, especially if buyers did not have a lot of choices or a way to talk back.
Connecting is vital for any person who wants to achieve success. It is essential for anyone who wants to build great relationships. You will only be able to reach your potential-regar dless of your profession or chosen path-when you learn to connect with other people.
You know how they say, "Find your voice"? That's your voice, in your pajamas. And it doesn't mean that you're going to publish it or print it or people are going to see you in your pajamas. It just means you are going to construct the foundation in your pajamas, in that voice.
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