A Quote by David Meerman Scott

Think like a publisher, not a marketer. — © David Meerman Scott
Think like a publisher, not a marketer.

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As soon as I finished 'The Finkler Question,' I was in despair. I'd changed my English publisher because they'd been lukewarm about it and not offered enough money. The American publisher didn't like it. The Canadian publisher didn't like it... I'd been bleeding readers since my first novel, and I could see my own career going down.
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
I'm a phenomenal fan of Elon Musk. I think he's the greatest. He's a disrupter, and I think he is a great marketer. And I love him.
No publisher should ever express an opinion on the value of what he publishes. That is a matter entirely for the literary critic to decide. I can quite understand how any ordinary critic would be strongly prejudiced against a work that was accompanied by a premature and unnecessary panegyric from the publisher. A publisher is simply a useful middle-man. It is not for him to anticipate the verdict of criticism.
A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.
I think that a really good agent should be able to get the right publisher, which the agent has already figured out, get as much money as she can from that publisher, and make a deal, rather than have the amount of money determine the sale. That's what the best agents do.
If you want to publish two books a year under your own name and your publisher doesn't, maybe you need a different publisher.
You want to publish with a publisher because a publisher knows how to publish a book. And you don't. You really don't.
We had tried to get a couple books that were written about Ray Kroc, and one of the books, we called the publisher. The publisher actually said, "Call McDonald."
As difficult as it is for a writer to find a publisher-admittedly a daunting task-it is twice as difficult for a publisher to sort through the chaff, select the wheat, and profitably publish a worthy list.
When I realized that I can invest in my own marketing and do exactly what I think needs to be done - well, then it just feels like, what is the benefit of having a publisher?
I sent a lot of publishing ideas to my publisher, about 30 of them. Each time except 3, i got a "rejection letter". This is basically what a rejection letter is like: Hello Pathetic Moron, We read your book. It sucked. Don't send us another one. If you do, we will run over your grandmother with a bus. Don't Do It. From, Your Publisher
Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
The publisher has told - you know, if these editors, Andres Martinez and Nick Goldberg, were the least bit honest about this, they would tell you the publisher has told them he wants the editorial page to be conservative.
Selling an idea to a publisher is not as valuable as selling your audience to a publisher.
Certainly, I had a wonderful push from my publisher and got very lucky. I'm very aware of what it means to have a publisher back you. But your job as a writer, no matter what else is happening, is to continue to produce work-whether you're succeeding or failing.
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