A Quote by David Meerman Scott

Don't start by talking about your products and services instead think about the people you are trying to reach — © David Meerman Scott
Don't start by talking about your products and services instead think about the people you are trying to reach
Entrepreneurship is all about an idea that creates differentiated business value to one's customers. You must be able to convince your customers about the benefits that association with you or your products will give them. People are ready to pay if they are convinced about your services or products.
Who are we talking about? We're talking about the people that are trying to criminalize Donald Trump. We're talking about the people that are trying to impeach him. We're talking about people who are trying to via innuendo and leak and media assassination, we're dealing with people that are trying to destroy Donald Trump and his press secretary just signaled that they are serious about reaching out to these people to try to get certain things done, legislatively, like infrastructure or tax reform.
Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.
Everybody is talking about synergies. You've got to take out every cost you possibly can. You have to position yourself as your services change.You have to think about in five years from now what is going to happen technologically to you. And then you do have to think about M&A or your balance sheet, and you have to think about everything in the context of, "Am I prepared to meet that challenge?".
I think that talking about the personal specificity, personal details, is how you get the big, big audiences - by talking about your relationships or your personal tragedies. If you reach out with that energy, you'll touch people.
It's fun when your kids reach a point where you can actually start talking about things.
I'm trying to unify us internally so that we can - instead of firing on each other - fire on the Democrats and communicate a message and start talking about issues.
She [Hillary Clinton] knows the people well. I think there is - you know, also talking about breaking down barriers and talking about that, whether we`re talking about that in economic terms. I mean, she`s the only person who has been out there talking about white privilege and talking about sort of the intersectionality of some of these issues.
When I was trying to popularize the concept of the Internet - ten or 15 years ago - I came up with this concept of "the 5 Cs." Services needed to have content, context, community, commerce, and connectivity. After that, when I was trying to think of what the key management principles were to build into the culture, I started talking about the Ps. The P's were things like passion, perseverance, perspective and people. I think the people aspect is really the most important one.
People think about their business instead of their products.
Talking about music and talking about drums brings me back to my beginning and the simplicity, and the excitement about trying to play something and see if it works for your band.
I have a great affection for people who are intellectually engaged with the world, and who don't treat everything superficially. And I think, when people talk about nerdiness, what they're really talking about is smart people who who are trying to think hard about the world. And I don't think that's an insult, I think that's a great thing.
We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
I think when you start talking about selling a company or a company wants to buy you, then you start thinking about how much money you're going to have. That's insidious because it saps your will to continue.
When you start talking about same-sex marriage, you start talking about abortion, and I think those issues are very very important and very interesting and very right for us to talk about, but when we allow those issues to cannibalize all other issues we find ourselves homeless while we debate about it.
Instead of talking about the fact that Hillary Clinton violated about 40 federal laws we are talking about this [that this president's Barack Obama is legitimately elected president of the United States and you say your candidate agrees with you]. It is ridiculous.
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